Location based advertising drives response from vast majority of millennials

geolocation location based advertising

Eighty four percent of this highly influential generation will act on that type of notification. While location based advertising remains in its earliest stages, it is proving to be highly appealing to an important demographic. Recent research shows that millennials are responding to this type of ad notification. In fact, the study said 84 percent of millennials are more likely to respond to a brand as a result of geolocation ads. The research results were published in “Mobile Marketing Cookbook: Whip up the Best Push Notification Strategy”, a whitepaper by…

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Mobile ad trends include 170 percent increase in geolocation data demand

mobile ad revenues trends texting push notifications

A recent Inneractive study also revealed a 20 percent increase in CPM (cost per thousand impressions). An Inneractive mobile ad trends study measured a 170 percent increase in the demand for geolocation based data. Furthermore, it also found that the CPM is up by 20 percent in mobile marketing. This shift has made it possible for mobile ad firms to gain a range of new and useful benefits. The reason is that these mobile ad trends provide users with a more relevant, personalized and timely overall experience. This was based…

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QR codes, beacons and cutting edge tech help museums light up the past

student college generation qr codes

Many museums may be focused on the past, but they are increasingly using the latest technology. The Stedelijk museum in Amsterdam is filled with gorgeous historical artifacts, but it is continually using QR codes and other forms of cutting edge technology to be able to share the importance of each of those items. The museum’s director and curator, Willem Sandberg was the first to introduce audio tours in 1952. Although recorded audio tour technology was the very latest thing and had never before been used in the museums of 1952,…

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Mobile ads from Google Canada designed to avoid being “creepy” in 2015

Mobile Google search traffic

As Canadians spend more of their online time on smartphones and tablets, the company wants to be “appropriate”. Google Canada expects that consumers across that country will continue to grow their obsession with smartphones and tablets throughout 2015, and in response to this, they are hoping to be able to improve the appropriateness of their mobile ads. The company feels that it has learned a great deal about the channel over the last few years and is ready for the next step. According to the Google Canada managing director, Sam…

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Mobile app called Yik Yak linked to bullying and bomb threats

mobile app bullying

Concerns have been rising in schools with regards to this anonymous geographically specific comment wall. A mobile app called Yik Yak has been under fire over the last little while as a result of people who have been using it in order to bully others, as well as to go as far as to make bomb threats. The application, itself, is quite unique in that it allows people to post anonymously within a certain geographical area. The problems associated with the way that the mobile app has been used has…

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