augmented reality mobile commerce Archives

IKEA Place app bring augmented reality experience to Android users

03/28/201803/28/2018 Sam Lambert

The augmented reality mobile commerce and home décor application is no longer limited to iOS. The IKEA Place app has now been updated to make it possible for Android users to experience its augmented reality features. These have already been available to iPhone users but are now expanded to Android users. The augmented reality feature lets shoppers preview the way an object would look in their home. Therefore, users of the IKEA Place app could use augmented reality technology to better inform themselves. They could look through their mobile device…

Augmented reality glasses to be show cases by Metaio and Vuzix

06/04/201306/01/2013 Stephen Vagus

augmented reality glasses Vuzix star 1200xld

Metaio and Vuzix team to show off capabilities of augmented reality eyewear Metaio is a leading name in the augmented reality field. The company is considered a pioneer for having developed some of the most advanced augmented reality systems currently available. Metaio has a great deal of hope for augmented reality, and not just because this technology is the company’s business. The company has teamed with Vuzix, a technology company that is developing its own augmented reality glasses. Together, the two companies are expected to show off these augmented reality…

Augmented reality CV show performance used for Volvo Trucks

03/20/201303/19/2013 Jennifer Goula

The auto manufacturer used mobile marketing technology to draw attention to its products and vehicles. Volvo Trucks has become one of the first vehicle manufacturers to use augmented reality technology in order to help to promote its vehicles and their various features and products. They made their very first move of this nature as a part of their presence at an industry show. The CV Show presence that Volvo with a Hall 5 stand provided visitors with an interactive experience through augmented reality. The AR technology provided those visitors with…

Augmented reality could revolutionize big data

03/14/201307/05/2013 Stephen Vagus

Data could benefit from augmented reality The world is changing. Nearly everything in the world has some kind of digital counterpart, which can be found online through a variety of sources. The advent of social media and mobile technology has lead to the widespread proliferation of digitized data and have given consumers greater ability to find the information that they are interested in. Mobil technology is playing a major role in this phenomenon and the importance of smartphones and tablets is drawing more attention to augmented reality and how this…

Augmented reality shopping experience launched by IBM

03/08/201303/06/2013 John Montgallo

The technology manufacturer has released the software to help consumers to discover the right products. A brand new smartphone app has just been launched which uses augmented reality to help provide shoppers with detailed information about the products that they see within physical stores, simply by aiming smartphones at the packages and viewing them through the screen. This software first became available in the United Kingdom and will soon be available in the United States. According to IBM Research project manager, Amnon Ribak, based in Haifa, Israel, this new application…