Data could benefit from augmented reality
The world is changing. Nearly everything in the world has some kind of digital counterpart, which can be found online through a variety of sources. The advent of social media and mobile technology has lead to the widespread proliferation of digitized data and have given consumers greater ability to find the information that they are interested in. Mobil technology is playing a major role in this phenomenon and the importance of smartphones and tablets is drawing more attention to augmented reality and how this technology can be used in big data.
Cloud computing is growing more prominent
By 2020, it is expected that 80% of the world’s population will have access to mobile devices like smartphones and tablets. These devices are expected to become more secure and attractive to consumers as cloud computing begins to play a larger role in data. Cloud networks can store vast quantities of data, which can be easily accessed remotely using a mobile device. The cloud computing market is estimated to be worth more than $270 billion by 2020, largely due to the data that cloud networks are used to store.
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There could be major opportunities in the realm of augmented reality
Augmented reality is beginning to factor into the world of data as an adequate and dynamic medium through which to access information. According to Wikitude founder and CEO Martin Herdina, there are major opportunities to bring innovation to the world of big data through the use of augmented reality. Data, in all forms, can be enhanced through augmented reality, creating engaging experiences for consumers. Moreover, the technology could have very promising prospects for e-commerce, as augmented reality would allow for engaging shopping experiences anywhere in the world through a mobile device.
Interactive technology could become a staple in shopping and commerce
Augmented reality is most often used in entertainment and marketing, but it is beginning to see more practical uses, especially in the realm of commerce. Backed by cloud computing, augmented reality could break away from the concept that it is only an entertainment gimmick. With mobile commerce continuing to grow in popularity, the technology may soon become a defining part of mobile shopping, changing the way business interact with consumers.