Tag: augmented reality applications

IBM Research brings augmented reality to mobile shopping

Sam Lambert
Augmented Reality shopping mobile commerce

Augmented reality application introduced by IBM Research IBM Research, the research and development arm of IBM, has developed a new mobile application that could have a major impact on the way people shop for products. Shopping via a mobile device is becoming more popular due to the convenience it offers consumers. Devices like smart phones and tablets provide consumers with a way to research products, find better deals, and even make purchases directly from their mobile device. IBM Research believes that mobile shopping can be enhanced through the use of…

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McDonald’s uses augmented reality to provide more information on food

Stephanie Beck
McDonald's augmented reality

McDonald’s continues to embrace interactivity and transparency McDonald’s has been taking steps to become more transparent with its customers recently. The fast food giant recently began putting QR codes on the packaging of its to-go meals, but that is only one aspect of the company’s overarching “What We’re Made Of” campaign. The campaign is a multi-channel approach to information distribution. As part of this campaign, McDonald’s Australia has released a new augmented reality initiative that is designed to show people exactly what goes into making their food. TrackMyMacca’s application provides…

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Candy Lab aims to make marketing more robust with augmented reality

Stephen Vagus
Augmented Reality app

  Candy Lab attempts to tackle interactive marketing issues Augmented reality is all the rage these days. Consumers are taking to augmented reality like a seal to water, which has created a promising opportunity for advertisers looking to connect with these tech-savvy individuals. Though advertisers are well aware of the marketing potential of augmented reality, few have found a way to engage consumers in an effective manner that is not considered intrusive. An augmented reality startup called Candy Lab may have the answer to this problem. Cachetown app turns advertisements…

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ARART brings masterwork art to life

Stephen Vagus
augmented reality app

  ARART brings new depth to acclaimed works of art Masterful works of art have always had a way of impacting people in a profound manner. Some of the most well-known painters, such as Vincent van Gogh and Leonardo da Vinci, have been able to inspire wonderment in people all over the world. Now, a new mobile application from three Japanese artists called ARART aims to bring these paintings to life in a very literal way. ARART uses augmented reality technology to turn acclaimed paintings into animated experiences. Japanese artists…

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eOne PLUS application revealed by Entertainment One

Stephen Vagus
Augmented reality technology being used in entertainment industry by eone plus

eOne PLUS to bring augmented reality to entertainment industry Entertainment One (eOne) has announced its partnership with leading augmented reality platform Aurasma. Through this partnership, eOne will launch a new mobile application called eOne PLUS. The application is designed for consumers in North America and will be available to both iOS and Android mobile devices. eOne PLUS will make use fo augmented reality to provide users with interactive digital content that will be superimposed over a real world environment. Application to provide users with digital content for films and TV…

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