Guess Watches looks to engage consumers through augmented reality Acclaimed watch brand Guess Watches has announced the release of a new application for the iPad and iPhone that the company claims is the first of its kind. The application is designed to keep the company in touch with consumers and provide them with services related to Guess Watches. This is accomplished through the use of augmented reality and piece of software called Guess Live. The application was officially launched this week at the Guess Watches store on Regent Street in…
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Gamers to use Vita to solve mystery at Tokyo Game Show
Vita to be used as augmented reality detective tool There will be a mystery afoot at this year’s Tokyo Game Show (TGS), and the only way to solve it is by using the Playstation Vita. The Vita launched earlier this year and garnered acclaim for its use of augmented reality. Sony has been keen to show off the capabilities of the Vita since its release. The company has plans to showcase its various endeavors in the field of augmented reality at the TGS conference and the Vita will play a…
Read MoreAugmented reality applications continue to grow in popularity
New report paints promising future for augmented reality applications Mobile augmented reality applications are becoming more common, powered by the demand coming from consumers. Many have become enamored with augmented reality applications as they provide a more interactive experience for their particular purpose. Augmented reality is often considered a powerful entertainment tool, and for good reason. The technology is capable of transforming a routine activity into one that is more engaging through the use of digital content. A new report from Juniper Research suggests that augmented reality applications are poised…
Read MoreVuforia continues to gain the favor of app developers
Qualcomm draws more attention to Vuforia platform Acclaimed technology developer Qualcomm has been showing off its latest software at its IQ event in Berlin, Germany. The company has been keen to draw attention to Vuforia, its take on augmented reality software for a mobile device. Qualcomm bills Vuforia as a sort of “digital eye” for a smart phone and claims that it can bring objects to life through the use of augmented reality. Though Vuforia is often considered a mobile application, Qualcomm notes that it is much more than that.…
Read MoreAugmented reality marketing advances in Canada
Astral Out-of-Home and Ad-Dispatch launch new augmented reality application Augmented reality is gaining traction as a marketing tool. Augmented reality marketing has shown itself to be somewhat successful due to its high level of engagement. Consumers have long showed favor for participating in marketing campaigns that are dynamic and appeal to their love of interactivity. Astral Out-of-Home, and outdoor marketing company, and Ad-Dispatch, a digital production company with a focus on augmented reality, have teamed to launch new applications that leverage the concept of augmented reality marketing. iRiS AR aims…
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