ARART brings masterwork art to life

augmented reality app


ARART brings new depth to acclaimed works of art

Masterful works of art have always had a way of impacting people in a profound manner. Some of the most well-known painters, such as Vincent van Gogh and Leonardo da Vinci, have been able to inspire wonderment in people all over the world. Now, a new mobile application from three Japanese artists called ARART aims to bring these paintings to life in a very literal way. ARART uses augmented reality technology to turn acclaimed paintings into animated experiences.

Japanese artists behind development of new application

Japanese artists Kei Shiratori, Takeshi Mukai, and Younghyo Bak have taken a keen interest in some of the world’s most acclaimed works of art. Paintings like Leonardo da Vinci’s Mona Lisa and Vermeer’s Girl With the Pearl Earring have enthralled masses with the expert work that has been put into them. For all their splendor, however, they are static and unchanging. In a time when society is becoming more closely attuned to technology, art without a dynamic flare may be in danger of being considered boring and old fashioned.

Augmented reality injects dynamic content into artwork

ARART aims to provide some new life to fabled works of art through the use of augmented reality. When the application is installed on a smart phone, a user can point their device at one of the aforementioned paintings to bring it to life. In the case of the Girl With the Pearl Earring painting, the woman featured in the painting actually comes to life in a simple, yet dynamic animation. Other paintings, such as Vincent van Gogh’s Sunflowers, also come to life, bringing a new level of depth to older paintings that may be well appreciated by tech-savvy individuals.

App developed for ATTIC Sapporo 2012 fair

ARART is designed to be used at the ATTIC Sapporo 2012 fair  that will be held in Japan in the coming months. The applications was developed to show off a mobile exhibition of artwork developed by tech-savvy artists that have a love for augmented reality. Though the ARART application was developed for this purpose, it could be used at museums around the world to create a more engaging environment for a younger audience.

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