QR codes used by nonprofits for highly interactive mobile marketing campaign

QR Code Scavenger Hunt

QR Code Scavenger Hunt

Charities work together on cutting edge scavenger hunt

Six not for profit organizations are partnering together to use QR codes in order to offer a smartphone friendly mobile marketing campaign that involves a scavenger hunt in Martin County.

These barcodes will be posted in Stuart on September 8 from 8:30am to noon.

The Smartphone Family Scavenger Hunt is designed around the popular QR codes that are scanned every minute of every day around the country in order to provide easy direction to websites and apps for smartphone and tablet users.

People who wish to participate in the scavenger hunt with QR codes can register in advance or on the day.

The advance registration is less expensive, at $20, but registering at the door is still an affordable $25, and all of the proceeds go to great causes. As the event is expected to draw a large number of people, advance registration is highly recommended. It can be conveniently completed at the official website, located at www.arcmc.org.

The scavenger hunt starts at the Children’s Services Council, which is located in Stuart. The beginning is at 8:30am, and the address is 101 S.E. Central Parkway.

Though participants are welcome to use their own mobile devices such as smartphones or tablets, regardless of the operating system that is used (Android, iOS, etc), if they do not have their own, they will be provided with a scanning gadget at each stop. Those who choose to use their own smartphones are advised that they will need a free reader app for QR codes in order to be able to scan the barcodes.

Each stop will involve a family fun activity which must be completed before the participants will be allowed to scan the barcodes to receive the next clue and then move on to the following stop.

All of the money that is raised throughout the scavenger hunt from the registration to scan the barcodes will go toward the event expenses as well as the efforts to accomplish the ARC of Martin County mission. The hope is that it will also help to spread awareness about the organization and what it provides.

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