A new mobile marketing platform allows brick and mortar stores to connect with consumers over smartphones.
Mobile marketing companies have been trying everything that they can think up to be able to reach customers in meaningful ways, and now Tapcentive is has introduced a new platform that will use Bluetooth and NFC technology as a central component to a reward based system.
The goal is to be able to help retailers and marketers to be able to reach consumers at the right time in the right way.
Tapcentive has created a “tap for reward” platform that can be used while in a brick and mortar store. The idea is to combine the effectiveness of push notifications with the additional step of driving a consumer to actively pursue an offered benefit so that it may then encourage them to make a purchase. All those customers need to do is tap their smartphone devices enabled with Bluetooth or NFC technology on the appropriate points in store, and they will earn loyalty points, discount coupons, and other types of rewards.
The device is compatible with NFC technology and Bluetooth Low Energy (BLE) and is small in size.
That mobile marketing device can be placed in the store and can detect when an enabled smartphone has been tapped against it. A growing number of smartphones now have near field communication chips, including many Android based devices, as well as the upcoming iPhone 6 and iPhone 6 Plus, which were just recently unveiled by Apple.
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To make this mobile marketing strategy work, the Touchpoint devices are placed inside the door of a brick and mortar store. When a customer taps his or her smartphone against the device, that shop’s mobile app automatically launches. If the customer has not yet installed the app, then the Tapcentive platform will guide them through the process for downloading it and will then launch it in order to obtain an instant reward.
The NFC technology friendly Touchpoint device can be placed nearly anywhere that there are customers moving around the store. What is important about the use of the device is that it immediately opens an active marketing communication channel between the brand and the consumer, and it is that customer who has opted to start it.