bluetooth low energy Archives

NFC technology and Bluetooth deliver “tap for reward” from Tapcentive

09/11/201409/09/2014 Jorge Gonzalez

A new mobile marketing platform allows brick and mortar stores to connect with consumers over smartphones. Mobile marketing companies have been trying everything that they can think up to be able to reach customers in meaningful ways, and now Tapcentive is has introduced a new platform that will use Bluetooth and NFC technology as a central component to a reward based system. The goal is to be able to help retailers and marketers to be able to reach consumers at the right time in the right way. Tapcentive has created…

NFC technology receives a slap in the face from iBeacon

02/06/201402/03/2014 John Montgallo

Apple NFC Technology Trends mobile payments

Near field communications have taken quite a hit by the success of Apple’s mobile payments system. When it comes to mobile payments, one of the greatest barriers to mainstream acceptance has been a lack of a standard, and while it had been looking as though NFC technology would be the fast, easy, and convenient method that would soon be taking over, Apple disagreed, and this could be defining for the industry. Though near field communications tech has been around for a while, it has not been catching on. Consumers simply…