Category: Augmented Reality

Technology has brought many things to the world of marketing, one very important piece that is catching on like wild fire, is called augmented reality.

Apple mixed reality Vision Pro goggles unveiled to varied response

Stephanie Beck
Vision Pro Goggles - Introducing Apple Vision Pro - Apple YouTube

While some raved about the potential of the device, others were far more skeptical or concerned. It’s not unusual for technology to receive a mixed response these days, but there was a particularly large variety of responses to the official unveiling of the Apple Vision Pro mixed reality goggles. Among the leading concerns expressed had to do with increased trends toward isolation. The Apple Vision Pro goggles are designed to provide both an augmented reality and virtual reality experience. When in augmented reality mode, the wearer can see the real…

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Meta squeaks new VR headset unveiling in before Apple’s

Julie Campbell
VR headset - Meta Unveiling

Zuckerberg announced the Meta Quest 3 only days ahead of Apple’s scheduled announcement. Mark Zuckerberg, Meta CEO, took the opportunity to unveil the company’s latest VR headset, the Quest 3, just ahead of when Apple is expected to make a similar unveiling. The new virtual reality device will start at $499, according to a video Zuckerberg posted on Instagram. In Zuckerberg’s post, he pointed out that the new Meta VR headset will be the first one with “high-res color mixed reality.” Those interested in the technology will also be interested…

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AR and VR headset from apple to reportedly run hundreds of thousands of iPad apps

L. Green
VR headset - iPad with apps

Media reports have indicated the device will be compatible with the massive library of applications. The highly anticipated Apple AR and VR headset, reportedly nicknamed the Reality Pro, will be able to run hundreds of thousands of third-party iPad apps, according to a recent report from Bloomberg. The device is being developed for both an augmented and virtual reality experience. Unlike other existing AR or VR headset products, Apple’s upcoming model is expected to take an all-encompassing feature approach, said the Bloomberg report. As a component of a strategy to…

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Here’s why you want a mixed reality headset, says Apple CEO

L. Green
Mixed reality headset - Welcome to Mixed Reality

According to Tim Cook, there will be advantages to creativity, business, and communications. Tim Cook, CEO of Apple, recently took the opportunity to use a media interview to describe why he believed a mixed reality headset produced by his company is something consumers will want to have when one launches in coming months. The company is traditionally quite closed lipped about the projects it has underway. While Tim Cook didn’t officially confirm that Apple would be launching a mixed reality headset in the interview with GQ, he did spend some…

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Researchers team up to create virtual reality game to get people moving

Sam Lambert
Virtual Reality - Playing Game

University of Alberta researchers from Canada are working with a team from Japan on the project. Computing scientists from the University of Alberta in Canada have teamed up with Japanese researchers to develop a virtual reality game experience that will encourage people to get up from their seats and move around. The teams are hoping to create an experience that will appeal to everyone from children to seniors. Among the sounds and sensations the teams are hoping will get everyone up and moving include slicing flying fruit, popping balloons and…

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