Sony Music and Aurasma team to promote Carrie Underwood
Sony Music has teamed with Aurasma, a leading augmented reality platform, to launch a new campaign that aims to draw attention to music sensation Carrie Underwood’s new album, Blown Away. Using the Aurasma Lie augmented reality application, Carrie Underwood fans will be able to experience digital content that is associated with the singer’s new album. Sony Music has produced a video that will be embedded within the cover art of the album, which can be unlocked through the use of a mobile device equipped with the Aurasma Lite application.
Augmented reality applications continues to attract attention from consumers
Augmented reality applications are growing in popularity amongst consumers. A new generation that has been steeped in mobile technology from a very young age has shown a great deal of interest in augmented reality. Augmented reality applications are becoming particularly popular in the entertainment industry, which has long sought out interactive technologies to leverage as a way to capture the interest of consumers. Sony Music claims that augmented reality is a way for musicians to connect with their fans in a more dynamic way.
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Aurasma Lite application brings cover art to life
Using the Aurasma Lite application, consumers will be able to experience the video produced by Sony Music. Through the video, consumers will be able to purchase the Blown Away album from the iTunes store. Though the album was released on May 1 of this year, Sony Music has only recently launched its campaign, hoping to take advantage of the growing interest in augmented reality applications.
Augmented reality continues to gain attention as marketing tool
Augmented reality applications have proven themselves to be a powerful marketing tool. Though many of these applications occupy entertainment roles, companies like Sony Music are beginning to see how they can be used to promote products to consumers that respond well to engagement. The Aurasma Lite application is available for both iOS and Android devices for free.