Augmented reality applications targeted in new campaign from Sony Music

Augmented reality-Aurasma

, Sony Music and Aurasma team to promote Carrie Underwood Sony Music has teamed with Aurasma, a leading augmented reality platform, to launch a new campaign that aims to draw attention to music sensation Carrie Underwood’s new album, Blown Away. Using the Aurasma Lie augmented reality application, Carrie Underwood fans will be able to experience digital content that is associated with the singer’s new album. Sony Music has produced a video that will be embedded within the cover art of the album, which can be unlocked through the use of…

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