QR codes…the new mascot for the real estate business

Real estate agents were among the first in the U.S. to adopt QR codes on a large scale. Two years ago, the codes were all but unheard of, their use seemingly reserved for the advertising elite. However, when realtors began using them, more people were exposed to the codes and their popularity began to blossom. The codes were first used by small real estate agencies, as larger companies often tend to shy away from unfamiliar forms of promotion. Now, as the codes becoming ever more popular, the more prestigious real…

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Home sweet home with QR Code service

Smarter Agent, a developer of mobile applications for the real estate industry and consumers, has acquired Toor.me, a mobile tagging and property tour startup. Toor.me offers listing and website hosting services. Realtors are able to upload an unlimited number of photos and showcase virtual tours. These features can also be shared via Facebook and Twitter. Realtors making use of the service will link to their websites using QR codes, which they have dubbed “toors.” The codes will be emblazoned on the agents’ marketing materials. “Every real estate yard sign should…

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New QR Code Service and Analytics

Paperlinks, a company specializing in context-sensitive marketing for businesses, has announced their latest product that allows businesses created print goods with their own QR codes attached. Calling their product “Paperlinks for Business,” the company hopes to capitalize on the rampant growth of the innovative barcodes. Paperlinks works much the same way as any other QR code generator and their codes can be scanned with any QR scanning application. Companies can try the service for free and can build a construct a custom landing page for their business by dragging and…

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A mobile marketing giant!

The use of QR Codes has increased by 1200% according to Mobio who did a study for the months of July to December 2010. These figures show a massive increase in the importance of QR Codes, as they are now being utilized in advertisements, the internet, smartphones and other similar marketing uses.   QR Codes are actually barcodes but are in a two-dimensional (2D) matrix. However, these QR Codes can contain more information as compared to that of the traditional ones.  These  2d codes were introduced ten years ago in…

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New York, New York!!

Michael Bloomberg, NewYork Mayor

New York City Mayor, Michael Bloomberg, announced on Tuesday that all city building permits awarded in 2013 will be attributed with their own QR codes. The codes will be in place by the time more than 975,000 permits for buildings and construction sites will expire. They will be added to the permits and will also be used for after-hours variances and Place of Assembly certificates of operation. New Yorkers that scan the codes with their smart phones can learn about the details of upcoming and currently ongoing projects. They will…

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