Smarter Agent, a developer of mobile applications for the real estate industry and consumers, has acquired Toor.me, a mobile tagging and property tour startup. Toor.me offers listing and website hosting services. Realtors are able to upload an unlimited number of photos and showcase virtual tours. These features can also be shared via Facebook and Twitter.
Realtors making use of the service will link to their websites using QR codes, which they have dubbed “toors.” The codes will be emblazoned on the agents’ marketing materials.
“Every real estate yard sign should have an interactive mobile component to engage potential buyers,” says Brad Blumberg, CEO of Smarter Agent. There is no doubt that QR codes attract attention, and the number of realtors making use of the codes has been increasing rapidly. The codes have proven to be valuable tools in helping consumers learn more about properties.
Potential homebuyers can also scan the codes to download the Smarter Agents application, which will let them see all the listings in the service and be able to filter their search based on location and agent. Development of the application will continue, and Smarter Agent hopes to add more diverse features to their platform.
In using the codes, realtors are putting themselves in a favorable position to be able to connect with clients directly. With smart phones becoming more prominent, the codes will prove useful to future marketing efforts targeting mobile devices.
The acquisition was finalized Friday. Neither company has disclosed the financial terms of the deal.
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