A new QR code campaign has come to the UK at the hands of Sony Music Entertainment. The big-name music company has launched a new campaign to promote new music coming from 11 of the most popular artists under the Columbia record label. The codes will appear in advertisements which will be placed in 100 of London’s famous black cabs. The music industry has been taking to using QR codes in recent times as it has become an effective and inexpensive way to market to key demographics.
The advertisements inform passengers of London’s black cabs that they can request music from their drivers, which will be played at their request. The QR code that accompanies the ad can be scanned to enter an online sweepstakes, the prize for which is an exclusive Columbia label tote bag.
The codes have proven useful to a number of industries as a way to engage consumers. The music industry, in particular, has long relied on consumer interactive to be successful. By incorporating interactive technologies, such as QR codes, the industry has been offering more engaging content to consumers who are becoming more reliant on their mobile devices. The codes also open up a new marketing avenue, allowing companies to engage with mobile consumers.
As more consumers become more immersed in mobile technology, conventional print advertisements are being augmented with QR codes and other marketing tools to ensure companies do not lose contact with tech-savvy customers.
