New X-ray mobile app allows users to see through clothing

MoosejawXray App

Ever since the X-ray was first discovered, many people – especially adolescent boys – have wished that they could integrate the technology into a pair of glasses that would allow them to see right through clothing. The new MoosejawXRAY mobile app has now been released and is allowing people to do just that – in its own way. The Moosejaw outerwear retailer has launched an augmented reality app that is compatible with Android, iPhone, and iPad devices an enables its users to use its winter catalog in a whole new…

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QR codes come to the world of racing thanks to Texas Motor Speedway

Texas Motor Speedway

Texas Motor Speedway, the company behind some of the greatest NASCAR races in history, will be adopting QR codes for next year’s racing season. The company will be using the codes in a number of marketing campaigns that are targeted at mobile consumers. Each campaign will be designed to be as interactive as possible, with QR codes playing a vital role in that regard. As more consumers begin to arm themselves with smart phones, QR codes are becoming a popular subject for companies looking to stay viable in the changing…

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Marketing campaigns dialed into green – Eco Friendly Gift Giving Trends

Green advertising

As the holiday season approaches, marketers are already aiming to spot opportunities that will help them to get the most out of the gift giving spirit. With the economy continuing to struggle, and as consumers maintain their interest in everything “social” and “green”, marketers are anticipating that they will be more innovative in the ways that they choose to give more but without spending as much money. This year’s research, performed by the Collective, which conducted a survey on consumers in the upper income bracket showed that they intend to…

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Realtor brings more innovation to the use of QR codes

Real Estate Mobile Marketing

Realtors were among the first to adopt QR codes when they began showing up in the U.S. The codes provided agents with an easy way to market to mobile consumers, allowing agents to have an uninterrupted presence with potential buyers. Embracing mobile marketing has proven to be a boon for the real estate business, as new marketing techniques have enabled agents to reach out to more consumers. As QR codes enter the mainstream, however, simply applying the codes to pamphlets and signage is not enough, spurring realtors to come up…

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Sony Music launches new QR code campaign in London

QR Code Campaign Sony

A new QR code campaign has come to the UK at the hands of Sony Music Entertainment. The big-name music company has launched a new campaign to promote new music coming from 11 of the most popular artists under the Columbia record label. The codes will appear in advertisements which will be placed in 100 of London’s famous black cabs. The music industry has been taking to using QR codes in recent times as it has become an effective and inexpensive way to market to key demographics. The advertisements inform…

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The film industry is diving into cutting edge marketing

Mobile Commerce Film Industry

Just as ever-improving technology is being used to create films, so is it being used to market them, through innovative advertising campaigns using digital and social media that have been designed to fill the seats in the theaters. The film industry has found itself needing to be creative in order to compensate for the impact of pirating and other circumstances on their ticket sales. It has therefore formed some interesting new campaigns designed to rebuild the drive to head out to the movies. The film industry in South Africa has…

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Papa John’s uses iPhone mobile marketing to boost sales

Mobile Marketing Industry

Officials at Louisville-based Papa John’s International Inc. have already concentrated significant efforts on online sales, and are now expanding that focus to include marketing via mobile devices through the use of mobile banner adds that will lead their customers to their mobile website where they can make an order for take-out or delivery. The most recent mobile promotion being presented by the pizza chain includes a banner ad available through an app for Pandora’s iPhone, which offers a $10 large-size spicy Italian pizza. The company has made no effort to…

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The world’s first interactive music video

Shin-B QR Code Video

Marketers all over the wolrd have been focusing on tapping into the growing mobile consumer base. As mobile devices come to establish a new standard for customer experience, marketers have been incorporating new ways to provide dynamic content. Typically, the attention of mobile users is seized by QR codes. The codes have played a pivatol role in the emergence of the mobile marketing industry. There are those that have been slow to incorporate QR codes, however, as they have long been considered a marketing medium limited to print material. The…

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Local coffee house introduces mobile payment options

Mobile Marketing Coffee Industry

Chinatown Coffee Co. has introduced an all new payment option to their customers as a part of a smartphone pilot program for a mobile payment application. The app used is called Card Case and permits its users to run a tab with participating companies and then pay off the accumulated amount using a credit card that has been pre-registered with the app. Using the app involves no requirement of cash or a credit card with the actual business where the purchase is being made. Card Case was developed by the…

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Scan the can…Coke’s new look

Coca-Cola Mobile Marketing Campaign

Coca-Cola is expanding their mobile marketing efforts in Germany by launching new can designs which feature QR codes. Two new designs are slated for release this month. One design is a drum set and the other is a set of headphones. These are part of the company’s new marketing campaign titled “Code Sound Up.” The company will be working with a number of popular bands in Germany to provide exclusive content for those that scan the codes. There are two different QR codes available, corresponding with the designs attributing the…

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Mobile market need to satisfy car buyers takes hold in Qatar

QR Code scanning mercedes benz cars

A car dealership located in Qatar, one of the wealthiest states in the middle east, has launched a new QR code campaign that aims to enhance its interactivity with customers. Nassar Bin Khaled Automobiles, a Mercedes-Benz dealership, is joining the ranks of a growing number of businesses that are becoming entangled in mobile marketing across the world. A new global trend emerging in the marketing industry is seeing more companies are putting significant value behind communication with consumers. By boosting their social media presence and adopting QR codes, they are…

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