promotional qr codes Archives

American Medical ID incorporates QR codes to help with mobile commerce

12/16/2011 Jorge Gonzalez

American Medical ID, a company specializing in customized medical identification jewelry, has launched a new mobile commerce site that enables consumers to purchase items like medical bracelets from their mobile device. Traditionally, these items could not be purchased except from a desktop or laptop. Now, however, these products can be ordered as soon as a condition has been diagnosed. The company is promoting this new service with QR coded mailings. The new mobile site showcases the company’s full catalogue of products, which can be viewed from any mobile device capable…

Sony Music launches new QR code campaign in London

09/13/201109/13/2011 L. Green

A new QR code campaign has come to the UK at the hands of Sony Music Entertainment. The big-name music company has launched a new campaign to promote new music coming from 11 of the most popular artists under the Columbia record label. The codes will appear in advertisements which will be placed in 100 of London’s famous black cabs. The music industry has been taking to using QR codes in recent times as it has become an effective and inexpensive way to market to key demographics. The advertisements inform…

Common mistakes made with QR Code campaigns

03/10/2011 Stephen Vagus

QR codes are becoming more popular all over the world. Once thought to be a tool for businesses, they are now being used by several non-profit and governmental organizations as a means of promoting their message. They have been used successfully in a number of initiatives to raise awareness on environmental and health issues as well as well as a means of offering public transit information. While they have been something of a phenomenon, the codes are only as good as the content they are linked to. Something that the…

Library’s love QR Codes

03/02/2011 Jesse Collins

The Groton Town Library of Connecticut will be using QR codes as a way to connect with residents and collect responses to surveys they will be conducting regarding the library’s services and materials. The goal of the survey is to find out whether or not the library is living up to the community’s expectations and providing what they need. Library director Betty Anne Reiter has said that the codes will be affixed to posters and printed promotional materials throughout the library itself. The codes will link to a mobile site…