QR codes bring thousands of consumers free Xbox One systems

xbox mobile commerce augmented reality

The barcodes were used at a massive event to enter into a contest where the consoles were up for grabs. QR codes took a fun and unexpected center role at the recent PAX Prime 2013, where Mountain Dew and Doritos used the smartphone friendly barcodes to give the attendees the opportunity to win one of thousands of free Xbox One console systems that were being given away for free. The latest in Microsoft’s all-in-one entertainment and gaming systems was a big draw for the brands and their customers. The event…

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QR codes implemented in unique way by Barneys New York

storefront display window QR codes

The clever smartphone barcodes can be found in the display windows of the Ginza location in Tokyo. The Barneys New York store location in Tokyo’s world renowned luxury shopping district called Ginza, has been running a holiday season store display that uses QR codes in a highly unique new way. The design was created by Simon Doonan, a display expert who has been with the company for 25 years. What Doonan managed to do over this season was to develop a display that would incorporate the QR codes through a…

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QR codes used on Arizona Beverages at 7-Eleven boost in-store experience

Arizona drinks QR codes

Smartphone activated mcommerce campaign is expected to generate consumer excitement. Beginning this month, customers at 7-Eleven have been able to use the QR codes on Arizona Beverages on the label of its newest drink flavor in order to become eligible to win a number of different prizes. The Cherry Lime Rickey flavor is brand new and is available exclusively at the convenience chain. By making its new flavor launch at 7-Eleven, Arizona Beverages is piggybacking on the mcommerce success that the convenience store chain has already been experiencing over the…

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Fred Perry teams with Don Letts for QR code powered competition

fredperrytellusyourstory.com

Acclaimed UK fashion retailer Fred Perry has launched a new campaign that makes used of QR codes. The campaign is meant to promote a competition that was born from the partnership of Fred Perry and filmmaker Don Letts. The competition aims to detail the impact Fred Perry has had on the various UK subcultures since the 1950’s. Those with film footage of this time period are encouraged to submit what they have via the competition’s website, which can be accessed by scanned the QR code associated with the promotional campaign.…

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QR codes find love with local business mobile marketers

QR Code Statistics

Mobile marketing platform, BestBuzz, uses dynamic QR codes in order to provide consumers with various types of rewards while generating hype about different brands using social media, making it a very successful choice for local businesses who used these promotions for this year’s Valentine’s Day. The Valentine’s Day campaigns ran from January 30, right through to the end of February 14, and were designed to have consumers use their mobile devices and the BestBuzz mobile app to scan a special heart-shaped QR code. Scanning the “buzz code” gave the mobile…

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