Tag: UK qr code

U.K. town of Reading to experience QR code and NFC pilot

L. Green
augmented reality shopping mall

QR codes and NFC technology are now involved in the first British out-of-home (OOH) advertising pilot program that is occurring on a large scale in that country, involving 13 different brands in the entire city of Reading. Kinetic, an OOH media agency, has partnered with Zappit technology provider and JCDecaux in a pilot program of the use of advertising that uses QR codes and NFC technology. They chose the Berkshire county city of Reading because it is among the most tech-savvy populations in the country. Now, the campaign has covered…

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Sony Music launches new QR code campaign in London

L. Green
QR Code Campaign Sony

A new QR code campaign has come to the UK at the hands of Sony Music Entertainment. The big-name music company has launched a new campaign to promote new music coming from 11 of the most popular artists under the Columbia record label. The codes will appear in advertisements which will be placed in 100 of London’s famous black cabs. The music industry has been taking to using QR codes in recent times as it has become an effective and inexpensive way to market to key demographics. The advertisements inform…

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Tesco unveils virtual store powered by QR codes in South Korea

Jennifer Goula
QR codes and Augmented Reality Campaign for Tesco

Retailers all over the world have been implanting QR codes into their businesses. The advertising has been quick to develop new and innovative uses for the blocky barcodes. While some retailers have been shifting their focus away from QR codes to the emergence of NFC technology, Tesco, a global grocery and general merchandize retailer based in the UK, has been putting the codes to good use. Tesco has introduced a new way to shop in South Korea entirely driven by QR codes. The Asian market has been very accommodating to…

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