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QR codes launched in Stanley, Tasmania, providing digital tour guides

QR codes launched in Stanley, Tasmania, providing digital tour guides

(adsbygoogle = window.adsbygoogle || []).push({}); The quaint, seaside town is using quick response codes to give tourists an improved visiting experience. A new program is now being rolled out in a small seaside town in Tasmania, called Stanley, where QR codes are displayed in order to give tourists more information through the use of their smartphones. This information will be available in four different languages to those who scan the barcodes. Using any reader app for QR codes, visitors … Read entire article »

Filed under: Featured News, QR Codes

QR Code Detective: Ultimate do’s and don’ts of marketing with 2D barcodes

QR Code Detective: Ultimate do’s and don’ts of marketing with 2D barcodes

Brands and marketers need to discover the yeses and the no-nos of connecting with consumers over smartphones. A growing number of highly successful campaigns that have incorporated a QR code have eliminated any doubt that it is possible to use these barcodes for tremendous achievements, but at the same time, there is a right way and a wrong way to getting the most out of what they have to offer a mobile marketing strategy. Learn the do’s … Read entire article »

Filed under: Featured News, QR Codes

QR Code Detective: Is your barcode visible but inconvenient?

QR Code Detective: Is your barcode visible but inconvenient?

There is a growing problem with quick response codes that are easy to see but inconvenient to scan. This week, our investigators observed a number of QR code placements that were highly visible so that they would certainly attract the attention of the user, but that would require the user to go out of his or her way to actually scan them. When a quick response code is inconvenient to scan, the odds are that people won’t … Read entire article »

Filed under: Featured News, QR Codes

QR codes on fruit clamshell packaging boots mobile marketing

QR codes on fruit clamshell packaging boots mobile marketing

The Farmers Fresh Fruit Company has announced the integration of quick response codes into its label design. The Farmers Fresh Fruit Company has now revealed the redesigned version of their California Thomcord Variety of produce, which now contains QR codes that can be scanned by consumers to learn more about the product and the company. The quick response code was custom designed for the packaging to make it smartphone friendly. As was discussed in the July 11 edition … Read entire article »

Filed under: Featured News, QR Codes

QR Code Detective: Can customers use your barcodes as they’d like to?

QR Code Detective: Can customers use your barcodes as they’d like to?

Scanning quick response codes is only the start of what they can bring to consumers. Among the most important achievements in the use of a QR code as a part of a marketing strategy is in making sure that smartphone users will actually scan, but that is only the first step, as the consumer must also find the interaction after that point to be interesting, appealing, and relevant. Our investigators looked into three different mobile marketing displays, … Read entire article »

Filed under: Featured News, QR Codes

QR Code Detective: Are your barcodes making things better?

QR Code Detective: Are your barcodes making things better?

Using quick response codes can provide a range of benefits, but do they offer an improvement over the alternative? There is no mystery to the fact that the use of a QR code can offer a tremendous amount of potential to a mobile marketing campaign, or to the completion of certain processes such as registrations or even bill payments, but the key to getting it right is in making sure that it is providing an option … Read entire article »

Filed under: Featured News, QR Codes

QR Code Detective: Does your campaign feature a barcode or a question mark?

QR Code Detective: Does your campaign feature a barcode or a question mark?

Campaigns using quick response codes are becoming increasingly clever, but consumers often aren’t told about them. The potential of the QR code is limited only by the imagination of the people who implement them, but the fact remains that the barcode, itself, is little more than a black and white square to the human eye. A human-friendly message of some form must always accompany a quick response code. A few weeks ago, our investigators determined that a QR … Read entire article »

Filed under: Featured News, QR Codes

QR codes are central to the latest Taylor Farms and Green Giant nationwide

QR codes are central to the latest Taylor Farms and Green Giant nationwide

The massive produce brand is using quick response codes to place a greater focus on its fresh cut veggies. The leading company in produce, Taylor Farms Retail, and the easily recognizable Green Giant brand have now launched a national summertime promotion that uses QR codes to help consumers to gain better awareness of the value added fresh cut vegetables available. The promotions will use quick responses to allow consumers to enter into a summer sweepstakes. The promotion will … Read entire article »

Filed under: Featured News, QR Codes