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QR Code Detective: Does your campaign feature a barcode or a question mark?

QR Code Detective: Does your campaign feature a barcode or a question mark?

(adsbygoogle = window.adsbygoogle || []).push({}); Campaigns using quick response codes are becoming increasingly clever, but consumers often aren’t told about them. The potential of the QR code is limited only by the imagination of the people who implement them, but the fact remains that the barcode, itself, is little more than a black and white square to the human eye. A human-friendly message of some form must always accompany a quick response code. A few weeks ago, our investigators … Read entire article »

Filed under: Featured News, QR Codes

QR codes are central to the latest Taylor Farms and Green Giant nationwide

QR codes are central to the latest Taylor Farms and Green Giant nationwide

The massive produce brand is using quick response codes to place a greater focus on its fresh cut veggies. The leading company in produce, Taylor Farms Retail, and the easily recognizable Green Giant brand have now launched a national summertime promotion that uses QR codes to help consumers to gain better awareness of the value added fresh cut vegetables available. The promotions will use quick responses to allow consumers to enter into a summer sweepstakes. The promotion will … Read entire article »

Filed under: Featured News, QR Codes

QR Code Detective: Make your coupons cool!

QR Code Detective: Make your coupons cool!

Using quick response codes can help consumers benefit from discount offers without looking “cheap”. At the end of June, our QR code investigators looked into the importance of making sure that a campaign that uses the barcodes is mainstream enough to ensure that people will actually use them, and now they have revisited the topic when it comes to the specific ways in which quick response codes can actually allow marketers to take advantage of other … Read entire article »

Filed under: Featured News, QR Codes

QR Code Detective: Do your customers know why they should scan?

QR Code Detective: Do your customers know why they should scan?

It’s all well and good to print quick response codes on all of your marketing, but are you giving consumers a reason to act? It has reached the point that it has become difficult to make your way through a day without seeing a QR code, and yet many companies are still finding that their mobile marketing campaigns aren’t generating the overwhelming number of scans that they had expected. Are quick response codes dead or have marketers … Read entire article »

Filed under: Featured News, QR Codes

QR codes are generating mixed results when printed on resumes

QR codes are generating mixed results when printed on resumes

While some job hunters are finding luck with quick response codes, this is far from universal. There has been a considerable amount of controversy that has arisen regarding the appropriate and effective use of QR codes, ranging from whether or not it is appropriate to add them to tombstones to whether or not consumers are even interested in scanning these barcodes when they are added to posters and print ads. One of the areas in which there … Read entire article »

Filed under: Featured News, QR Codes

QR Code Detective: Is your mobile marketing campaign up to the challenge?

QR Code Detective: Is your mobile marketing campaign up to the challenge?

Our barcode investigators looked at the evidence and found that many promotions are falling flat. A QR code can be a powerful tool for reaching consumers in a simple, convenient and highly cost effective way – providing that this mobile barcode is used properly. However, all too many campaigns are giving quick response codes a bad name by using them incorrectly. Consumers don’t ask for much when it comes to campaigns based on barcodes. Primarily, they are looking … Read entire article »

Filed under: Featured News, QR Codes

QR codes generate massive interest in mobile marketing campaign

QR codes generate massive interest in mobile marketing campaign

The rainy weather was combined with quick response codes for this unique advertising stunt. If these QR codes actually worked as well as their creators have claimed, then this extremely clever mobile marketing idea may represent one of the most unique and successful uses for these barcodes that has been achieved, so far. The idea behind it was both quirky and gimmicky but it appears to have drawn the desired crowds. The mobile marketing campaign was created by … Read entire article »

Filed under: Featured News, QR Codes

QR codes play central role in Bitcoin Warlord scavenger hunt

QR codes play central role in Bitcoin Warlord scavenger hunt

This tech and mobile marketing firm is placing a new twist on social media advertising and gaming. While gamifying a an advertising campaign – particularly in terms of social media and mobile marketing – isn’t anything new, Max Baptiste and Kevin Fullerton from Bitcoin Warlord are now using QR codes for a unique effort in attention grabbing. It will be offering a range of different types of prizes throughout a scavenger hunt, including Bitcoins. Other prizes will include … Read entire article »

Filed under: Featured News, QR Codes