Geolocation for QR Codes is a game changer with Solyo

Geolocation for QR Codes

Solyo.io introduces a revolutionary QR Code Marketing Platform. Solyo.io makes any product smarter and enables brands of all size to engage richer conversations with their customers, at the right moment of need. Tailored experience for each moment of need In-store, QR codes powered by Solyo, will present pre-sales information such as in-store coupons, product presentation, product authentication or product ratings. By detecting the store where the QR code is scanned, a coupon specific to each store is being presented : One QR code enable hundreds of retailers. At-home, the very…

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Revolutionary QR code marketing platform introduced by Solyo

Solyo QR code marketing platform

Solyo enables any size brand to engage in richer conversation with their customers. California-based company, Solyo.io, is providing businesses with the power to engage their consumers more effectively with a unique QR code marketing platform equipped with geolocation technology. Customers can enjoy a tailored experience in store or at home. Solyo’s QR code marketing platform allows for brands to create an at-home or in-store experience tailored for each moment of need, according to a Solyo press release. A Solyo-powered QR code placed on a product presents different information to consumers,…

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Giant QR code promotes tourism in northern China village

juniper giant qr code

In the Chinese province of Hebei, in the city of Baoding created a massive quick response code. A new Chinese tourism campaign has used 130,000 juniper trees to form a giant QR code that is viewable from the air. The quick response code was formed in a large tree field within a northern village. The trees are shaped into a QR code that is completely functional and that is meant to boost local tourism. Each of the giant QR code’s sides is about 745 feet long. The evergreen juniper trees…

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Snapchat QR code will now work for a website

snapchat qr codes

The popular messaging app has made it possible to create quick response codes for websites, not just profiles. It is now possible to create a Snapchat QR code for a website, not just for an individual profile. The messaging app has been using the quick response codes format for quite a while. The barcodes make it easier for mobile device users to exchange profile links without having to manually enter an individual’s data. The QR codes have now been broadened to allow people to scan to access websites as well.…

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QR code lawsuit aimed at Bath & Body Works for patent infringement

Bath & Body Works QR Code Lawsuit

A Texas company alleges that the retailer is guilty of unauthorized use of patented technology. Texas company, Symbology Innovations LLC, has filed a QR code lawsuit against Bath & Body Works, alleging that its patent has been infringed upon. The complaint, is U.S. District Court for the Middle District of Florida Case number 6:16-cv-02197. Symbology Innovations alleges that a recent unauthorized QR code ad by Bath & Body Works infringed on patents. The QR code lawsuit point out that Symbology was issued the ownership of patents ‘752, ‘773, ‘369 and…

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3D QR codes launched by savvy businessman

retail 3d QR codes

A new project called “Get a Round TUIT” was created by a craft artist and digital decorator. Mark Herring and his business associate, Hal Mandelman have now come up with unique 3D QR codes. These are a part of their most recent project called “Get a Round TUIT.” They provide a type of quick response code, which Herring calls a Matrix code. That barcode will provide local businesses with a new opportunity for growth and customer retention. The 3D QR codes have been designed to be considerably different from the…

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Are retail QR codes reducing transparency?

retail 3d QR codes

A new Senate bill has brought a number of unnerving questions to light regarding quick response codes. A new Senate bill has been looking into manufacturer and retail QR codes and the way they’re used. The bill will help to determine how specific or vague information can be when a barcode is present. Many have expressed concerns that quick response codes could be used to shrink transparency, not boost it. The Senate bill has raised a number of questions that opponents have found to be rather frightening. It will help…

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Tourism QR codes in Thailand promote local tourist attractions

tourism QR codes beach

The quick response codes are a part of a massive program mean to inform travelers throughout the country. The Ministry of Tourism and Sports in Thailand has now launched a program called “Thailand Scan me” in which tourism QR codes are strategically placed to provide travelers with information about the various types of attractions they can find across the country but to which they may not otherwise have been exposed. The goal is to ensure that tourists will be as informed as possible about what is available in the country.…

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QR codes on bikini-clad behinds cause quite a stir

qr codes marketing

A considerable controversy has developed following a publicity stunt using quick response codes in Beijing. In Beijing on November 3, a technology company drew attention to itself using QR codes and another method that has generated a surprising amount of controversy, as models wearing bikinis promoted a new mobile app with barcodes on their behinds. The women wore the quick response codes on the backsides of the bikini bottoms. What’s more, in order to encourage people to scan the QR codes, the models had the words “use me” written on…

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QR codes have now become an important part of the Kik chat app

qr codes marketing

The mobile application has brought the quick response codes into the mix to bring brands and users together. Kik, the mobile messaging app, has recently added QR codes to its features as a part of an investment from Tencent, as it aims to replicate some of the successes that WeChat has achieved through a similar strategy. The quick response codes have been used in order to simplify a range of different interactions with the app. The decision to look into the use of QR codes in a manner that is…

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Silversea has added QR codes to its latest print marketing

QR codes Cruise Lines

The cruise line has now added quick response codes to its brochures to broaden its advertising experience. Silversea Cruises has now announced that, for the very first time, it has now added QR codes to the brochures that it has started to release for its upcoming season of marketing. These barcodes will make it possible for smartphone users to rapidly learn more about the offerings. The QR codes can now be found on the brochures that Silversea has printed for its 2015 to 2016 season. The idea is to make…

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