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QR codes bring digital features to print marketing

QR codes bring digital features to print marketing

(adsbygoogle = window.adsbygoogle || []).push({}); Campaigns are being enhanced by quick response codes as it is bringing additional media to printed materials. Although the use of QR codes isn’t necessarily anything new, they have started to truly prove themselves in terms of being able to bring digital components into print marketing, when used in combination with a mobile device such as a smartphone or tablet. That said, it remains very important to make sure to pay attention to … Read entire article »

Filed under: Featured News, QR Codes

QR codes provide Russian literature to Moscow metro riders

QR codes provide Russian literature to Moscow metro riders

A new program has been launched to offer access to over 100 works to commuters with smartphones and tablets. Commuters who carry smartphones and tablets with them as they ride the Moscow metro system now have a new opportunity available to them, and all they need to do is use their devices to scan QR codes in order to obtain it. This quick response code based program offers access to an extensive and free virtual library service. The … Read entire article »

Filed under: Featured News, QR Codes

QR Code Detective: Barcodes are alive and thriving in paradise

QR Code Detective: Barcodes are alive and thriving in paradise

Quick response codes may be something that we always see at home, but they’re with us on vacation, as well! When it comes to the QR code, the majority of people – including our investigators – most commonly associate it with product packages and ads in magazines and circulars, but this week we discovered that they can play a spectacular role in the tourist experience while traveling to an exotic getaway. A traveler vacationing on the Big … Read entire article »

Filed under: Featured News, QR Codes

QR codes launched in Stanley, Tasmania, providing digital tour guides

QR codes launched in Stanley, Tasmania, providing digital tour guides

The quaint, seaside town is using quick response codes to give tourists an improved visiting experience. A new program is now being rolled out in a small seaside town in Tasmania, called Stanley, where QR codes are displayed in order to give tourists more information through the use of their smartphones. This information will be available in four different languages to those who scan the barcodes. Using any reader app for QR codes, visitors to the location can … Read entire article »

Filed under: Featured News, QR Codes

QR Code Detective: Ultimate do’s and don’ts of marketing with 2D barcodes

QR Code Detective: Ultimate do’s and don’ts of marketing with 2D barcodes

Brands and marketers need to discover the yeses and the no-nos of connecting with consumers over smartphones. A growing number of highly successful campaigns that have incorporated a QR code have eliminated any doubt that it is possible to use these barcodes for tremendous achievements, but at the same time, there is a right way and a wrong way to getting the most out of what they have to offer a mobile marketing strategy. Learn the do’s … Read entire article »

Filed under: Featured News, QR Codes

QR Code Detective: Is your barcode visible but inconvenient?

QR Code Detective: Is your barcode visible but inconvenient?

There is a growing problem with quick response codes that are easy to see but inconvenient to scan. This week, our investigators observed a number of QR code placements that were highly visible so that they would certainly attract the attention of the user, but that would require the user to go out of his or her way to actually scan them. When a quick response code is inconvenient to scan, the odds are that people won’t … Read entire article »

Filed under: Featured News, QR Codes

QR codes on fruit clamshell packaging boots mobile marketing

QR codes on fruit clamshell packaging boots mobile marketing

The Farmers Fresh Fruit Company has announced the integration of quick response codes into its label design. The Farmers Fresh Fruit Company has now revealed the redesigned version of their California Thomcord Variety of produce, which now contains QR codes that can be scanned by consumers to learn more about the product and the company. The quick response code was custom designed for the packaging to make it smartphone friendly. As was discussed in the July 11 edition … Read entire article »

Filed under: Featured News, QR Codes

QR Code Detective: Can customers use your barcodes as they’d like to?

QR Code Detective: Can customers use your barcodes as they’d like to?

Scanning quick response codes is only the start of what they can bring to consumers. Among the most important achievements in the use of a QR code as a part of a marketing strategy is in making sure that smartphone users will actually scan, but that is only the first step, as the consumer must also find the interaction after that point to be interesting, appealing, and relevant. Our investigators looked into three different mobile marketing displays, … Read entire article »

Filed under: Featured News, QR Codes