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QR Code Press » Entries tagged with "qr code marketing"

QR codes are going transparent

QR codes are going transparent

(adsbygoogle = window.adsbygoogle || []).push({}); The question is whether these slick new quick response codes will be more appealing than their standard version. By the close of August 2015, Microsoft will have completed its abandonment of its Tag proprietary version of QR codes, due to the fact that “nobody scans”, but at the same time, other companies are working to make these barcodes more appealing to marketers and consumers, alike. The fact is that quick response codes have … Read entire article »

Filed under: Featured News, QR Codes

LongHorn Steakhouse uses QR codes to engage visitors

LongHorn Steakhouse uses QR codes to engage visitors

The restaurant chain is using quick response codes in an effort to target visitors and share promotions. The LongHorn Steakhouse restaurant chain is trying a new promotional campaign using QR codes in order to attempt to be able to better connect with visitors and encourage them to join the company’s loyalty program. The chain opted to print the quick response codes and the details of the promotion onto drink coasters. The drink coasters at the LongHorn Steakhouse now … Read entire article »

Filed under: Featured News, QR Codes

QR codes at Visualead draw Alibaba investment

QR codes at Visualead draw Alibaba investment

This is likely a direct reflection of the growing popularity of quick response codes in Japan and China. Alibaba Group Holding, the e-commerce giant in China, has announced that it is taking its first steps into the tech sector in Israel, as it has made an investment into Visualead, a company that is known for its unique QR codes. That company has a popular quick response code generating feature that enhances their visual appeal. Visualead is located in … Read entire article »

Filed under: Featured News, QR Codes

App based on QR codes for real estate professionals launched

App based on QR codes for real estate professionals launched

WebsiteBox has put out a press release to announce its mobile application and tools for these pros. A recent announcement from technology company, WebsiteBox, has revealed that the company has now launched two new apps, one of which is based on QR codes, to help to complement the other tools that it has to offer for real estate professionals. One app uses quick response codes to help with unlimited tracking, so that marketing efforts can be monitored. The … Read entire article »

Filed under: Featured News, QR Codes

QR codes give Broward tourists self guided nature tours

QR codes give Broward tourists self guided nature tours

Visitors to this Florida county can now use smartphones to take eNature tours through quick response codes. Broward County Parks and Recreation Division have announced that three of the natural areas that they manage will now be equipped with QR codes that can be scanned by visitors to the regions so that they can take self guided eNature tours. The eNaturalist system has now been implemented within those three areas for tourists and locals to enjoy. The three … Read entire article »

Filed under: Featured News, QR Codes