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Are retail QR codes reducing transparency?

Are retail QR codes reducing transparency?

(adsbygoogle = window.adsbygoogle || []).push({}); A new Senate bill has brought a number of unnerving questions to light regarding quick response codes. A new Senate bill has been looking into manufacturer and retail QR codes and the way they’re used. The bill will help to determine how specific or vague information can be when a barcode is present. Many have expressed concerns that quick response codes could be used to shrink transparency, not boost it. The Senate bill has … Read entire article »

Filed under: Featured News, Mobile Commerce Security, QR Codes

Tourism QR codes in Thailand promote local tourist attractions

Tourism QR codes in Thailand promote local tourist attractions

The quick response codes are a part of a massive program mean to inform travelers throughout the country. The Ministry of Tourism and Sports in Thailand has now launched a program called “Thailand Scan me” in which tourism QR codes are strategically placed to provide travelers with information about the various types of attractions they can find across the country but to which they may not otherwise have been exposed. The goal is to ensure that tourists … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes

QR codes on bikini-clad behinds cause quite a stir

QR codes on bikini-clad behinds cause quite a stir

A considerable controversy has developed following a publicity stunt using quick response codes in Beijing. In Beijing on November 3, a technology company drew attention to itself using QR codes and another method that has generated a surprising amount of controversy, as models wearing bikinis promoted a new mobile app with barcodes on their behinds. The women wore the quick response codes on the backsides of the bikini bottoms. What’s more, in order to encourage people to scan … Read entire article »

Filed under: Featured News, QR Codes

QR codes have now become an important part of the Kik chat app

QR codes have now become an important part of the Kik chat app

The mobile application has brought the quick response codes into the mix to bring brands and users together. Kik, the mobile messaging app, has recently added QR codes to its features as a part of an investment from Tencent, as it aims to replicate some of the successes that WeChat has achieved through a similar strategy. The quick response codes have been used in order to simplify a range of different interactions with the app. The decision to … Read entire article »

Filed under: Featured News, QR Codes

Silversea has added QR codes to its latest print marketing

Silversea has added QR codes to its latest print marketing

The cruise line has now added quick response codes to its brochures to broaden its advertising experience. Silversea Cruises has now announced that, for the very first time, it has now added QR codes to the brochures that it has started to release for its upcoming season of marketing. These barcodes will make it possible for smartphone users to rapidly learn more about the offerings. The QR codes can now be found on the brochures that Silversea has … Read entire article »

Filed under: Featured News, QR Codes

QR codes on rental cars can improve the customer experience

QR codes on rental cars can improve the customer experience

These companies are using quick response codes in a number of ways to assist their drivers. Among the latest trends in the use of QR codes has been that of rental car companies that have been posting the barcodes on and in their vehicles, so that they will be able to learn more about the vehicle that they have rented. Moreover, these quick response codes can even direct the driver to a dealership that is local to … Read entire article »

Filed under: Featured News, QR Codes

App uses QR codes to pay consumers for their attention

App uses QR codes to pay consumers for their attention

A new service called PiggyPeg has been designed to reward smartphone users for visiting designated sites. A mobile app called PiggyPeg has now been released and is attempting to convince businesses that one of the best ways to be able to make money by way of mobile is to encourage consumers to actually visit a certain Sao Paulo, Brazil, location by paying them when they scan QR codes upon arrival. Regardless of whether or not they actually … Read entire article »

Filed under: Featured News, QR Codes

QR codes are going transparent

QR codes are going transparent

The question is whether these slick new quick response codes will be more appealing than their standard version. By the close of August 2015, Microsoft will have completed its abandonment of its Tag proprietary version of QR codes, due to the fact that “nobody scans”, but at the same time, other companies are working to make these barcodes more appealing to marketers and consumers, alike. The fact is that quick response codes have seen their successes, but … Read entire article »

Filed under: Featured News, QR Codes

LongHorn Steakhouse uses QR codes to engage visitors

LongHorn Steakhouse uses QR codes to engage visitors

The restaurant chain is using quick response codes in an effort to target visitors and share promotions. The LongHorn Steakhouse restaurant chain is trying a new promotional campaign using QR codes in order to attempt to be able to better connect with visitors and encourage them to join the company’s loyalty program. The chain opted to print the quick response codes and the details of the promotion onto drink coasters. The drink coasters at the LongHorn Steakhouse now … Read entire article »

Filed under: Featured News, QR Codes

QR codes at Visualead draw Alibaba investment

QR codes at Visualead draw Alibaba investment

This is likely a direct reflection of the growing popularity of quick response codes in Japan and China. Alibaba Group Holding, the e-commerce giant in China, has announced that it is taking its first steps into the tech sector in Israel, as it has made an investment into Visualead, a company that is known for its unique QR codes. That company has a popular quick response code generating feature that enhances their visual appeal. Visualead is located in … Read entire article »

Filed under: Featured News, QR Codes