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QR codes give Broward tourists self guided nature tours

QR codes give Broward tourists self guided nature tours

(adsbygoogle = window.adsbygoogle || []).push({}); Visitors to this Florida county can now use smartphones to take eNature tours through quick response codes. Broward County Parks and Recreation Division have announced that three of the natural areas that they manage will now be equipped with QR codes that can be scanned by visitors to the regions so that they can take self guided eNature tours. The eNaturalist system has now been implemented within those three areas for tourists and … Read entire article »

Filed under: Featured News, QR Codes

QR codes offer tourists a high tech side to St. Petersburg

QR codes offer tourists a high tech side to St. Petersburg

The use of quick response codes in St. Pete, Florida, is taking off at local historic buildings and attractions. If there is one thing that can be said about the areas that are most frequently visited by tourists in St. Petersburg, Florida, nowadays, it is that QR codes have certainly left their mark on these locations, and it looks like they are multiplying. They are most often seen on the doors of historic buildings and the entrances … Read entire article »

Filed under: Featured News, QR Codes

QR codes bring mobile marketing to traditional television

QR codes bring mobile marketing to traditional television

A company called SymbolShifters is using quick response codes broadcasted on TV screens. A company from Arizona called SymbolShifters has now patented a new method of bringing traditional television broadcasting into the digital environment through the use of QR codes that can be displayed on TV screens and scanned by mobile devices such as smartphones and tablets. In this way, marketing over television and online will work with each other instead of being seen as counterparts. The QR … Read entire article »

Filed under: Featured News, QR Codes

QR codes allow consumers to send a message in a (beer) bottle

QR codes allow consumers to send a message in a (beer) bottle

This quick response code service from an Argentinean beer has been advertised with a series of entertaining commercials. Andes, a beer brand from Argentina, has now launched a new marketing campaign that includes the use of QR codes in order to allow people to be able to send video messages to the recipients of a bottle of the product. The campaign has involved the release of a series of funny commercials to illustrate the use of the … Read entire article »

Filed under: Featured News, QR Codes

Could QR codes be replaced by an LED light bulb?

Could QR codes be replaced by an LED light bulb?

A new scannable technology is presenting a potential alternative to quick response codes, but will it catch on? While QR codes are quite useful and are highly practical, many have complained that in terms of aesthetics, all they do is take away from the ad or other form of display on which they have been printed. When a piece of print advertising has been artistically assembled, quick response codes could detract from the look. For this reason, many … Read entire article »

Filed under: Featured News, QR Codes

QR codes bring digital features to print marketing

QR codes bring digital features to print marketing

Campaigns are being enhanced by quick response codes as it is bringing additional media to printed materials. Although the use of QR codes isn’t necessarily anything new, they have started to truly prove themselves in terms of being able to bring digital components into print marketing, when used in combination with a mobile device such as a smartphone or tablet. That said, it remains very important to make sure to pay attention to the experience provided to … Read entire article »

Filed under: Featured News, QR Codes

QR codes provide Russian literature to Moscow metro riders

QR codes provide Russian literature to Moscow metro riders

A new program has been launched to offer access to over 100 works to commuters with smartphones and tablets. Commuters who carry smartphones and tablets with them as they ride the Moscow metro system now have a new opportunity available to them, and all they need to do is use their devices to scan QR codes in order to obtain it. This quick response code based program offers access to an extensive and free virtual library service. The … Read entire article »

Filed under: Featured News, QR Codes