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QR Code Detective: Can customers use your barcodes as they’d like to?

QR Code Detective: Can customers use your barcodes as they’d like to?

(adsbygoogle = window.adsbygoogle || []).push({}); Scanning quick response codes is only the start of what they can bring to consumers. Among the most important achievements in the use of a QR code as a part of a marketing strategy is in making sure that smartphone users will actually scan, but that is only the first step, as the consumer must also find the interaction after that point to be interesting, appealing, and relevant. Our investigators looked into three … Read entire article »

Filed under: Featured News, QR Codes

QR Code Detective: Are your barcodes making things better?

QR Code Detective: Are your barcodes making things better?

Using quick response codes can provide a range of benefits, but do they offer an improvement over the alternative? There is no mystery to the fact that the use of a QR code can offer a tremendous amount of potential to a mobile marketing campaign, or to the completion of certain processes such as registrations or even bill payments, but the key to getting it right is in making sure that it is providing an option … Read entire article »

Filed under: Featured News, QR Codes

QR Code Detective: Does your campaign feature a barcode or a question mark?

QR Code Detective: Does your campaign feature a barcode or a question mark?

Campaigns using quick response codes are becoming increasingly clever, but consumers often aren’t told about them. The potential of the QR code is limited only by the imagination of the people who implement them, but the fact remains that the barcode, itself, is little more than a black and white square to the human eye. A human-friendly message of some form must always accompany a quick response code. A few weeks ago, our investigators determined that a QR … Read entire article »

Filed under: Featured News, QR Codes

QR codes are central to the latest Taylor Farms and Green Giant nationwide

QR codes are central to the latest Taylor Farms and Green Giant nationwide

The massive produce brand is using quick response codes to place a greater focus on its fresh cut veggies. The leading company in produce, Taylor Farms Retail, and the easily recognizable Green Giant brand have now launched a national summertime promotion that uses QR codes to help consumers to gain better awareness of the value added fresh cut vegetables available. The promotions will use quick responses to allow consumers to enter into a summer sweepstakes. The promotion will … Read entire article »

Filed under: Featured News, QR Codes

QR Code Detective: Make your coupons cool!

QR Code Detective: Make your coupons cool!

Using quick response codes can help consumers benefit from discount offers without looking “cheap”. At the end of June, our QR code investigators looked into the importance of making sure that a campaign that uses the barcodes is mainstream enough to ensure that people will actually use them, and now they have revisited the topic when it comes to the specific ways in which quick response codes can actually allow marketers to take advantage of other … Read entire article »

Filed under: Featured News, QR Codes

QR Code Detective: Do your customers know why they should scan?

QR Code Detective: Do your customers know why they should scan?

It’s all well and good to print quick response codes on all of your marketing, but are you giving consumers a reason to act? It has reached the point that it has become difficult to make your way through a day without seeing a QR code, and yet many companies are still finding that their mobile marketing campaigns aren’t generating the overwhelming number of scans that they had expected. Are quick response codes dead or have marketers … Read entire article »

Filed under: Featured News, QR Codes

QR codes are generating mixed results when printed on resumes

QR codes are generating mixed results when printed on resumes

While some job hunters are finding luck with quick response codes, this is far from universal. There has been a considerable amount of controversy that has arisen regarding the appropriate and effective use of QR codes, ranging from whether or not it is appropriate to add them to tombstones to whether or not consumers are even interested in scanning these barcodes when they are added to posters and print ads. One of the areas in which there … Read entire article »

Filed under: Featured News, QR Codes

QR Code Detective: Is your mobile marketing campaign up to the challenge?

QR Code Detective: Is your mobile marketing campaign up to the challenge?

Our barcode investigators looked at the evidence and found that many promotions are falling flat. A QR code can be a powerful tool for reaching consumers in a simple, convenient and highly cost effective way – providing that this mobile barcode is used properly. However, all too many campaigns are giving quick response codes a bad name by using them incorrectly. Consumers don’t ask for much when it comes to campaigns based on barcodes. Primarily, they are looking … Read entire article »

Filed under: Featured News, QR Codes