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QR Code Detective: Do your customers know why they should scan?

QR Code Detective: Do your customers know why they should scan?

(adsbygoogle = window.adsbygoogle || []).push({}); It’s all well and good to print quick response codes on all of your marketing, but are you giving consumers a reason to act? It has reached the point that it has become difficult to make your way through a day without seeing a QR code, and yet many companies are still finding that their mobile marketing campaigns aren’t generating the overwhelming number of scans that they had expected. Are quick response codes … Read entire article »

Filed under: Featured News, QR Codes

QR codes are generating mixed results when printed on resumes

QR codes are generating mixed results when printed on resumes

While some job hunters are finding luck with quick response codes, this is far from universal. There has been a considerable amount of controversy that has arisen regarding the appropriate and effective use of QR codes, ranging from whether or not it is appropriate to add them to tombstones to whether or not consumers are even interested in scanning these barcodes when they are added to posters and print ads. One of the areas in which there … Read entire article »

Filed under: Featured News, QR Codes

QR Code Detective: Is your mobile marketing campaign up to the challenge?

QR Code Detective: Is your mobile marketing campaign up to the challenge?

Our barcode investigators looked at the evidence and found that many promotions are falling flat. A QR code can be a powerful tool for reaching consumers in a simple, convenient and highly cost effective way – providing that this mobile barcode is used properly. However, all too many campaigns are giving quick response codes a bad name by using them incorrectly. Consumers don’t ask for much when it comes to campaigns based on barcodes. Primarily, they are looking … Read entire article »

Filed under: Featured News, QR Codes

QR codes generate massive interest in mobile marketing campaign

QR codes generate massive interest in mobile marketing campaign

The rainy weather was combined with quick response codes for this unique advertising stunt. If these QR codes actually worked as well as their creators have claimed, then this extremely clever mobile marketing idea may represent one of the most unique and successful uses for these barcodes that has been achieved, so far. The idea behind it was both quirky and gimmicky but it appears to have drawn the desired crowds. The mobile marketing campaign was created by … Read entire article »

Filed under: Featured News, QR Codes

QR codes play central role in Bitcoin Warlord scavenger hunt

QR codes play central role in Bitcoin Warlord scavenger hunt

This tech and mobile marketing firm is placing a new twist on social media advertising and gaming. While gamifying a an advertising campaign – particularly in terms of social media and mobile marketing – isn’t anything new, Max Baptiste and Kevin Fullerton from Bitcoin Warlord are now using QR codes for a unique effort in attention grabbing. It will be offering a range of different types of prizes throughout a scavenger hunt, including Bitcoins. Other prizes will include … Read entire article »

Filed under: Featured News, QR Codes

QR codes raise donations in the WHAS Crusade

QR codes raise donations in the WHAS Crusade

The children’s charity has joined a growing number that are using quick response codes to bring in funds. Although many governments and banks have been making a considerable push toward cashless societies – as coins and bills are expensive to produce and maintain – this has caused fewer people to carry cash and has taken its toll on cash based fundraisers, causing charities to look to other options, such as QR codes. This was the case with … Read entire article »

Filed under: Featured News, QR Codes

QR codes bring high hopes to event organizers

QR codes bring high hopes to event organizers

The quick response codes are going to be used at a small city event in the hope of making it the biggest yet. Although the Passport to Unity festival has already been held seven times in Sault Sainte Marie, Canada, the hopes of the organizers are that the eighth one will be the biggest one yet, in part because of the inclusion of QR codes to help to enhance the experience. The official organizers feel that the … Read entire article »

Filed under: Featured News, QR Codes

QR Codes And Gamification

QR Codes And Gamification

QR Codes And Gamification There was a time in the past when games were synonymous with kid stuff, an immature pursuit, something not indulged in by grown-ups. “Do you think I’m playing games here?” was a rhetorical question thrown at someone who was apparently not taking something as seriously as they should. Games and QR codes are a sound marketing strategy when merged together But that was then, this is now. Games are a big part of today’s … Read entire article »

Filed under: Featured News, QR Codes