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QR Code Press » Entries tagged with "qr code marketing"

QR codes used in massive promotion between Qfuse and Red Bull

QR codes used in massive promotion between Qfuse and Red Bull

(adsbygoogle = window.adsbygoogle || []).push({}); The quick response codes are being used to help to promote the Kart Fighter World Tour app. Qfuse, one of the top providers of dynamic QR codes in the world has now announced that they are working alongside the popular energy drink company, Red Bull, on a brand new mobile marketing campaign designed to help to draw attention to – and appeal for – the release of the Bahrain Map on the … Read entire article »

Filed under: Featured News, QR Codes

4 QR Codes to Attract Holiday Shoppers In 2013

The holidays are right around the corner, and if you haven’t prepared your online shop for the holiday shopping season… now is the time to do so. One of the easiest ways to attract holiday shoppers this year is through the use of QR codes.   Example QR code:     (Scan this QR code with your mobile device to get a free holiday marketing guide)    QR codes can be scanned with mobile devices and make it possible for shoppers to turn any point of interest such as store displays and posters into points of sale. The 2013 holiday shopping season is a great time to take advantage of QR codes as mobile commerce is projected to account for over 16% of all online sales this year. In 2012, Black Friday alone saw over a quarter of … Read entire article »

Filed under: Featured News, QR Codes

QR codes may alter the face of home sales

QR codes may alter the face of home sales

Real estate could considerably change through the use of these easy to scan barcodes. The smartphone friendly two dimensional barcodes known as QR codes are making their way into a rapidly growing number of spaces, and they have been establishing quite a presence for themselves in the area of real estate. These barcodes are providing home sellers an easy way to provide buyers with more information. Though the amount of information that can be posted on a “for … Read entire article »

Filed under: Featured News, QR Codes

QR codes out and scannable images are in at Louis Vuitton

QR codes out and scannable images are in at Louis Vuitton

The luxury designer brand has changed their advertising to take out the visually unappealing barcodes. Despite the fact that Louis Vuitton has taken QR codes out of its print advertising, it is still maintaining the scannability of its ads by making it possible for smartphone and tablet users to scan the entire image instead of just a little barcode. The design house feels that the look of the barcodes was not an appealing part of their advertising. Though … Read entire article »

Filed under: Featured News, QR Codes

QR codes are working their way into fashion

QR codes are working their way into fashion

QR code neckties could represent a new form of mobile marketing instead of business cards. A company called QR Tie is taking the barcodes in the form of QR codes into a new direction by working them directly into men’s neckties that would allow a person’s fashions to link directly to information stored online. The ties come in a number of different styles and allow the wearer to decide when the barcode is visible. Among the styles that … Read entire article »

Filed under: Featured News, QR Codes

QR codes in the form of coupons bring real-time info from the TV screen

QR codes in the form of coupons bring real-time info from the TV screen

Fujitsu has demoed a new application that shows some new potential for multi-screen marketing. The Fujitsu company demonstrated a new use for QR codes at CREATEC JAPAN 2013, where they showed that smartphone and tablet users can receive real-time coupons and embedded information from their favorite television programs. The technology uses these barcodes to allow information to be embedded into video that is streaming live. These QR codes can also embed information into regular TV and smart devices, … Read entire article »

Filed under: Featured News, QR Codes

Are QR codes effective mobile commerce tools?

Are QR codes effective mobile commerce tools?

QR codes are more than marketing tools QR codes are nothing new. The codes have been around for several years and have primarily been used in the marketing sector. Advertisers in Japan initially stumbled upon the engagement potential of the codes after seeing how they were being put to use as inventory tracking tools by their creator, Denso Wave. While the codes have become synonymous with marketing, especially that of the mobile variety, they are much … Read entire article »

Filed under: Featured News, QR Codes

Are Embedded QR Codes The Next Technological Leap?

Are Embedded QR Codes The Next Technological Leap?

Judging by their ubiquity, it’s safe to say that QR (Quick Response) Codes are the latest big thing in the world of e-commerce. Look around you; they’re printed on menus, posters, free-standing cardboard advertisements, and product labels. Where will you find them next? Footwear? Foreheads? Household pets? Embedded Codes If you guessed “the exciting world of online social media”, then you win. Announcing the arrival of embedded QR Codes! Yes, now your e-mails, website, digital signage, and … Read entire article »

Filed under: Featured News, QR Codes, Technology News

QR codes turn button tags into mobile marketing opportunities

QR codes turn button tags into mobile marketing opportunities

The technique gives brands a way to instantly share their URLs within both a retail and social setting. Button tags that can be clipped on and worn are among the latest ways that QR codes are being used in both social and retail settings in order to be able to spread the words and share URLs of brands, companies, and products. These wearable forms of mobile marketing are also growing in popularity within business meetings. The reason is … Read entire article »

Filed under: Featured News, QR Codes