QR Code Press

Are retail QR codes reducing transparency?

07/06/201607/04/2016 Jennifer Goula

A new Senate bill has brought a number of unnerving questions to light regarding quick response codes. A new Senate bill has been looking into manufacturer and retail QR codes and the way they’re used. The bill will help to determine how specific or vague information can be when a barcode is present. Many have expressed concerns that quick response codes could be used to shrink transparency, not boost it. The Senate bill has raised a number of questions that opponents have found to be rather frightening. It will help…

Tourism QR codes in Thailand promote local tourist attractions

05/13/201605/11/2016 Jorge Gonzalez

The quick response codes are a part of a massive program mean to inform travelers throughout the country. The Ministry of Tourism and Sports in Thailand has now launched a program called “Thailand Scan me” in which tourism QR codes are strategically placed to provide travelers with information about the various types of attractions they can find across the country but to which they may not otherwise have been exposed. The goal is to ensure that tourists will be as informed as possible about what is available in the country.…

QR codes on bikini-clad behinds cause quite a stir

11/10/201511/08/2015 Julie Campbell

A considerable controversy has developed following a publicity stunt using quick response codes in Beijing. In Beijing on November 3, a technology company drew attention to itself using QR codes and another method that has generated a surprising amount of controversy, as models wearing bikinis promoted a new mobile app with barcodes on their behinds. The women wore the quick response codes on the backsides of the bikini bottoms. What’s more, in order to encourage people to scan the QR codes, the models had the words “use me” written on…

QR codes have now become an important part of the Kik chat app

09/18/201509/16/2015 Julie Campbell

The mobile application has brought the quick response codes into the mix to bring brands and users together. Kik, the mobile messaging app, has recently added QR codes to its features as a part of an investment from Tencent, as it aims to replicate some of the successes that WeChat has achieved through a similar strategy. The quick response codes have been used in order to simplify a range of different interactions with the app. The decision to look into the use of QR codes in a manner that is…

Silversea has added QR codes to its latest print marketing

07/27/201507/25/2015 Julie Campbell

The cruise line has now added quick response codes to its brochures to broaden its advertising experience. Silversea Cruises has now announced that, for the very first time, it has now added QR codes to the brochures that it has started to release for its upcoming season of marketing. These barcodes will make it possible for smartphone users to rapidly learn more about the offerings. The QR codes can now be found on the brochures that Silversea has printed for its 2015 to 2016 season. The idea is to make…