new QR code campaign Archives

New York City adopts QR codes to help promote road safety

12/01/201112/01/2011 Sam Lambert

The New York City Department of Transport has launched a new QR code campaign this week. The campaign revolves around road safety and the department has hired artists to create several new safety signs that will appear on the streets of New York City. One of the more creative aspects of the campaign is that each sign has its own haiku, with each small poem touching on a safety topic. So far, 144 signs have been created, many of which are being placed in areas that are notorious for accidents.…

eBay launches holiday charity campaign for Toys for Tots

11/21/201111/21/2011 Sam Lambert

Auction giant eBay has launched a new QR code campaign for the holiday season. Dubbed Give-A-Toy, the company is offering to place large displays in shop windows. The display houses several QR codes, each taking the form of a price tag attached to items like teddy bears and presents. The price tags are valued between $2 and $25, which is how much money a person will be donating to the Toys for Tots charity. Though usually used in terms of marketing, QR codes have been gaining traction in the charity…

JCPenney launched new QR code campaign to boost mobile commerce

09/15/201109/15/2011 Sam Lambert

Earlier this year, retailer JCPenney launched a mobile marketing campaign that made use of QR codes. The company has since grown enamored with the concept of mobile commerce and has continued to expand their use of QR codes. The company has now launched a new website where consumers can shop for clothing and make purchases online using their smart phones. The codes associated with this new site have been embedded in several print publications, such as the magazine Cosmopolitan. With smart phones continuing to show remarkable growth amongst consumers, more…

Sony Music launches new QR code campaign in London

09/13/201109/13/2011 L. Green

A new QR code campaign has come to the UK at the hands of Sony Music Entertainment. The big-name music company has launched a new campaign to promote new music coming from 11 of the most popular artists under the Columbia record label. The codes will appear in advertisements which will be placed in 100 of London’s famous black cabs. The music industry has been taking to using QR codes in recent times as it has become an effective and inexpensive way to market to key demographics. The advertisements inform…