Learn from the mobile marketing mistakes of others

Jump ahead by learning from the trial and error that has already been accomplished. Mobile marketing is still very new and can be quite tricky, but there have already been a large number of campaigns – some successes and some failures – that can help a company or a brand to learn how to continually improve its own advertising and promotions, without having to make the same mistakes that have already been suffered by others. QR codes are a prime example of how successes are possible by avoiding repeats of…

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QR codes successfully used by Evans Cycles for in store experience

Mobike qr codes bicycle

Scanning the barcodes using a smartphone can provide details and reviews about the products. Evans Cycles has just joined a group of successful companies that are using QR codes and other mobile friendly techniques to help to improve its in store experience by providing shoppers with more information through the use of their smartphones. Though many have had their doubts in this technology, but it has been proving itself over and over again. All of the Evans Cycles stores now have QR codes posted inside to help customers to be…

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QR codes lose steam in magazine ads

QR codes in magazines

The share in this printed format for the barcodes has fallen to 70 percent. According to the latest results of a Nellymoser study, the mobile responses that the print ads in magazine are having are continuing along in their evolution, as 20 percent of the activations that are generated through these ads come from image-based activations – for example, invisible watermarks – as opposed to QR codes and other barcode based activations. The study looked into the results that were produced by more than 170,000 pages in leading publications. Nellymoser,…

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QR codes mystery in Montgomery has been solved

Mobile Marketing QR Codes

The sudden appearance of large quick response barcodes in the downtown area has been tracked to its source. On March 28, Mobile Commerce News first reported that there were QR codes popping up all over the downtown area of Montgomery, Alabama, and that mystery has now been solved now that the owners of the barcodes have been identified. As it turns out, these mystery barcodes were displayed to promote a seminar that was to be held in the area. The mystery was causing a number of raised brows in the…

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Shopping in 2D: QR Barcodes

QR barcode shopping

A QR (Quick Response) barcode is a type of two-dimensional barcode consisting of black square dots arranged on a white square grid. Much like the one-dimensional, or UPC barcode, a QR barcode is also a machine-readable label that stores information about the item to which it is attached. Unlike the standard UPC barcode, however, the QR code allows for bigger data storage and higher-speed readability. It was first designed in 1994 in Japan for the purposes of tracking vehicles during manufacture. In today’s mobile age, QR barcode scanners are made…

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Smart QrCode Generator aims to make codes easier to use

QR Code Scanner

Smart QrCode Generator allows users to make their own QR codes QR codes are widely popular among businesses but receive generally modest attention from consumers. As QR codes become more widely used by companies large and small, consumers are becoming more interested in using the codes themselves as a way to share information with others and have taken to the idea of generating their own codes. There are a wide variety of QR code generators available online, but the capabilities of these generators can often be limited. Smart QrCode Generator,…

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QR codes implemented in unique way by Barneys New York

storefront display window QR codes

The clever smartphone barcodes can be found in the display windows of the Ginza location in Tokyo. The Barneys New York store location in Tokyo’s world renowned luxury shopping district called Ginza, has been running a holiday season store display that uses QR codes in a highly unique new way. The design was created by Simon Doonan, a display expert who has been with the company for 25 years. What Doonan managed to do over this season was to develop a display that would incorporate the QR codes through a…

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QR codes on product packages still missing the mark

QR codes cereal product packaging

Some brands still fail to understand what consumers want from scanning a barcode. It has become commonplace to see QR codes on many products throughout the grocery store shelves, but while marketers seem very keen to place the barcodes on package labels, they aren’t always focused on the benefit that their use will provide consumers. Cereal boxes provide prime marketing real estate, but the barcodes placed upon them aren’t performing. The problem isn’t that consumers don’t want to scan QR codes. Instead, it is that the barcodes that they do…

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QR codes successfully implemented by small unique beer company

Beer Bottle QR codes

The owner of 50 Back Brewing Company has launched a highly successful mobile campaign. Though Kimberly Rogers, the owner of 50 Back Brewing Company, generated free QR codes for her company a year ago, it wasn’t until just recently that she discovered how to best implement them for her business needs. Rogers was able to develop a massive mobile marketing campaign that was highly popular. After first reading about QR codes in a marketing blog, Rogers though that the technology looked “neat” and that “We should get one.” She felt…

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QR codes could be threatened by up and coming technologies

QR codes in Mobile commerce Magazine Ads

If the barcodes aren’t used properly, their use may turn out to be nothing more than a fad. At the moment, QR codes are used practically everywhere, from mobile marketing to ticket purchasing and everything in between, but with so many new technologies on their way in, these barcodes could be at risk if users are not careful. Companies need to make sure that the barcodes are used strategically for engaging consumers. Along with the popularity of QR codes has come a swath of weak and irrelevant campaigns that have…

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Turning all QR Codes Visual!

QR codes

It was a man named Frederick Barnard that coined the phrase “A picture is worth a thousand words” in an article he wrote commending the effectiveness of graphics in advertising. Technology has advanced light years from when F. Barnard wrote that article back in 1911 but his words were nothing short of prophetic. There is a clear pattern of evolution when attempting to understand where technology is heading. First we had websites that were filled with text and information, then came blogs that decreased the amount of text and used images…

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