Learn from the mobile marketing mistakes of others

Jump ahead by learning from the trial and error that has already been accomplished. Mobile marketing is still very new and can be quite tricky, but there have already been a large number of campaigns – some successes and some failures – that can help a company or a brand to learn how to continually improve its own advertising and promotions, without having to make the same mistakes that have already been suffered by others. QR codes are a prime example of how successes are possible by avoiding repeats of…

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QR codes successfully used by Evans Cycles for in store experience

Mobike qr codes bicycle

Scanning the barcodes using a smartphone can provide details and reviews about the products. Evans Cycles has just joined a group of successful companies that are using QR codes and other mobile friendly techniques to help to improve its in store experience by providing shoppers with more information through the use of their smartphones. Though many have had their doubts in this technology, but it has been proving itself over and over again. All of the Evans Cycles stores now have QR codes posted inside to help customers to be…

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QR codes lose steam in magazine ads

QR codes in magazines

The share in this printed format for the barcodes has fallen to 70 percent. According to the latest results of a Nellymoser study, the mobile responses that the print ads in magazine are having are continuing along in their evolution, as 20 percent of the activations that are generated through these ads come from image-based activations – for example, invisible watermarks – as opposed to QR codes and other barcode based activations. The study looked into the results that were produced by more than 170,000 pages in leading publications. Nellymoser,…

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QR codes mystery in Montgomery has been solved

Mobile Marketing QR Codes

The sudden appearance of large quick response barcodes in the downtown area has been tracked to its source. On March 28, Mobile Commerce News first reported that there were QR codes popping up all over the downtown area of Montgomery, Alabama, and that mystery has now been solved now that the owners of the barcodes have been identified. As it turns out, these mystery barcodes were displayed to promote a seminar that was to be held in the area. The mystery was causing a number of raised brows in the…

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Shopping in 2D: QR Barcodes

QR barcode shopping

A QR (Quick Response) barcode is a type of two-dimensional barcode consisting of black square dots arranged on a white square grid. Much like the one-dimensional, or UPC barcode, a QR barcode is also a machine-readable label that stores information about the item to which it is attached. Unlike the standard UPC barcode, however, the QR code allows for bigger data storage and higher-speed readability. It was first designed in 1994 in Japan for the purposes of tracking vehicles during manufacture. In today’s mobile age, QR barcode scanners are made…

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