Tag: why mobile marketing

Survey shows over three quarters of retailers pursuing mobile commerce

L. Green
Retail Mobile Commerce Experience Statistics

New data has been released by E-tailing Group Inc., following a survey of large retailers, which showed that 78 percent intend to invest in mobile commerce before the end of 2011. That said, the majority of these retailers are making their investments with caution. In fact, according to the Second Annual Mobile Mystery Shopping Report by E-tailing Group, 39 percent explained that they will be putting under $25,000 into this year’s m-commerce strategy. The survey included 200 medium- to large-sized retail merchant participants. Fortunately, according to experts, it isn’t typically…

Read More

Applying the 4 P’s of Marketing to mobile commerce

Stephanie Beck
Mobile Commerce Industry

With the growth of the use of mobile commerce, merchants are scrambling to determine whether or not it is right for their own sites; experts are recommending that the standard 4 P’s known in the marketing world be applied to answer this question. The 4 P’s known throughout the marketing world are: product, promotion, payment, and presentation. They will allow merchants to decide whether or not mobile commerce is appropriate to their businesses and websites. The majority of products are quite suitable for use with mobile platforms. That said, most…

Read More

The four G’s of today’s market place

Jennifer Goula

Marketing has had to evolve over time to reach their target audience on a level they could relate to. There was the 60’s counterculture, the baby boomers, generation X and now generation y, also known as the millennial generation. Advertising had to evolve with each new generation of consumer. But the millennial generation requires retailers to diversify their approach and keep up with consumers on a virtual, social and mobile level.  In the old days, marketing stayed within a pretty standard mold. They may have changed things up a little…

Read More