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What businesses should know before designing an app

07/30/201107/30/2011 Jesse Collins

The importance of online marketing is becoming so important that business aren’t asking whether or not they should be developing apps as much as they are trying to find out what they should do to ensure that they apps they have decided to develop will be as effective as possible. As the development of a mobile app can be quite an expense, there are several things that a business should know before diving in head first, to make certain that it will bring about downloads and repeat engagements. Mobile marketers…

Americans are choosing smartphones for their next purchase as the potential for mobile commerce thickens

07/30/2011 Jorge Gonzalez

US Smartphone Survey wearable technology news

According to a Nielsen’s survey that took place in May, 2011, in the United States, 55 percent of new mobile phone handset purchases within March, April, and May were smartphones as opposed to feature phones. This was a notable increase from the same time the year, when smartphones made up only 34 percent of the mobile phone purchases. The same survey showed that 38 percent of American consumers with mobile devices now have smartphones. According to the survey, the majority of smartphone owners – almost forty percent – have devices…

The ABC’s of mobile marketing and why your business needs to know

07/10/201107/10/2011 John Montgallo

Despite the upsurge in the release of technology news regarding mobile payments, the companies involved, and how much it will be worth over the next few years, consumers remain confused about what mobile payments are and what they will mean to them. In response, industry experts have laid out the most important basic points. Mobile payments were designed to make payment transactions more convenient, using different kinds of technology, from near-field communications (NFC) to direct mobile billing. These are already increasing in popularity worldwide. By the year 2015, it…

Businesses struggle to find their place with mobile marketing initiatives

07/10/201107/10/2011 L. Green

Though there is no doubt that mobile marketing is on the upsurge, and it is an important way for many companies to reach their customers, many businesses are struggling to design their strategy using the new technology. Mobile is becoming highly recognized as an essential part of a marketing mix, but after having only just adopted the internet over the last few years, they are now finding themselves back at the very start of trying to work with a new technology and having to learn the ropes of the capabilities…

Respect is central to successful mobile marketing

07/04/201107/06/2011 John Montgallo

Experts on the emerging strategies for mobile marketing are discovering that respect, consideration, and courtesy are vital to avoiding alienating consumers. Acceleration Media managing director Diane Charton stated in a BizCommunity.com report that the increase in mobile devices that are internet capable has altered the way that people use their cell phones over the last few years. She stated that though it does provide greater opportunities for companies to communicate with their prospective customers, it is also very important that they be careful to create interaction with their customers, not…