This last Super Bowl Sunday brought a number of victories, not only in the game itself and its players, but also in the mobile marketplace, where records were broken for the number of pizza orders that were made for pizza delivery during the broadcast. Mobile use as a whole were very popular throughout the Super Bowl game, especially in terms of mobile social media platforms. In fact, there were approximately 12,000 tweets generated every second through the final three minutes of the game, alone. That said, social media wasn’t the…
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QR Pay launches next generation QR scanner for the iPhone
QR Pay, a mobile technology company, has launched what it believes to be the next generation in QR code scanners. The mobile application is called QR Pal and was released for the iPhone and iOS mobile devices this week. The company claims that it is the most advanced barcode scanner currently available and boasts of several features that are absent from its contemporaries. QR Pal may be new to the iPhone, but it was launched for Android mobile devices last year. Since its launch, it has been used to scan…
Read MoreGlamour magazine uses QR codes in print ads to successfully achieve 512,339 scans
Glamour magazine, from Condé Nast, has achieved a striking success through the use of QR codes printed on several of its pages, which produced 512,339 scans. This pilot program, which occurred within its September “social edition” achieved these scans among an estimated two million readers, meaning that it managed to obtain a scan from approximately 1 in every 4 readers. The editorial and marketing departments at Glamour worked together to form content that pushed the download of a mobile app called “Friends & Fans”. The editorial piece told the magazine’s…
Read MoreCinsay study shows the potential and capability of its social commerce software
Cinsay, Inc. has completed the three quantitative tests that it performed throughout 2011’s fourth quarter as a part of a study with its Smart Container managed services, to determine how successful its new software is, as well as to examine the software’s purpose in greater depth. The idea behind the Smart Container software is the marriage of viral social media distribution and video-driven marketing so that retailers could achieve improved results. According to the results of their tests, the software performed beyond their expectations, with tremendous rises in critical factors…
Read MoreWal-Mart uses @WalmartLabs to try to boost sales online
Wal-Mart has been making a notable effort toward the development and enhancement of its online shopping platform, and – according to reports – this includes a massive hiring effort to bring developers into its team for @WalmartLabs to help with its expansion. The largest retailer in the world is now trying to use social media to boost its sales both online and in its stores. It has recently started working with Facebook, and has purchased the social media company, Kosmix. Wal-Mart is in competition with other large retailers such as…
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