Tag: small businesses

Is content marketing about to be flipped on its head by artificial intelligence?

Julie Campbell
Content Marketing - AI - Future - Curious

Google recently implemented one of the largest shifts search has undergone in years A substantial component of content marketing has involved keeping up with the latest moves Google has made in its algorithm.  This has already changed the shape of search engine results pages (SERPs) and the experience they provide to users. Marketers are scrambling to rethink key parts of their strategies While small businesses that have been implementing their own content marketing strategies had been nervous at first, many are finding that the impact isn’t as harmful as they…

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How to Protect Your Business When Moving Online Due to COVID-19

Guest Post
online business during covid19

2020 has been a strange year for a lot of business owners. Faced with a huge global threat of COVID-19, social distancing guidelines, and lockdowns that might have prevented many business owners from trading as normal, it’s no surprise that online business is booming more than ever before. The pandemic might have taken people out of stores, but in return, eCommerce saw a boost like never before. As more and more people stay safe at home and do their shopping online instead, many business owners are scrambling to get online…

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3 Most Valuable Mobile Marketing Tips for Small Business

Trinidad Aguirre
mobile marketing tips

Mobile marketing is emerging as the most effective marketing technique via which small businesses can engage with its customer at any time of the day regardless of the location. In 2018, it was projected that 98% of U.S. based adults had smartphones. This is a stat that is consistent regardless of household income, race or gender. As a small business, it is critical to ensure your marketing strategy is a mobile first strategy. Why Mobile Marketing Works As a general marketing strategy, you would want to deploy the best marketing…

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How to Protect Your Business from Cybercrime

Guest Post
cybercrime security - cyber attack mobile

Cybercrime presents a serious financial threat for companies of any size. When sensitive information is stolen, or the company’s computers are hacked, the cost can be staggering – high enough to sink even the most financially stable businesses. And this goes doubly for small businesses, as 43% of cybercrimes target them, and a majority (almost 60%), go out of business within the first couple of months of being hacked. And it’s not just the damage to the company itself that you need to worry about; the cost of cybercrime is…

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New mobile payments solution launched by Ingenico Group

L. Green
Mobile Payments service

Ingenico Group releases new point-of-sale solution designed for small businesses The Ingenico Group has announced that launch of a new point-of-sale system designed specifically for small businesses. The new solution is meant to help small businesses engage mobile consumers, providing them with the ability to accept mobile payments. The new point-of-sale system is a multi-channel solution that is called Smart TabletPOS and combines the company’s tablet-based point-of-sale technology with cloud-based tools that will allow small businesses to engage in the mobile commerce space more conveniently. Small merchants continue to look…

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