QR Code Press

QR codes used by WeChat app to take steps into social media

08/30/201208/29/2012 Julie Campbell

This largest group messaging application in the world is using mobile barcodes. WeChat, also known as “Weixin” in Chinese, is the world’s largest group messaging mobile app and was created by Tencent, and it is now using QR codes to bring forward its social media marketing platform. This will give marketers a way to make direct content with its users, of which there are over 100 million. The WeChat app is a social media marketing platform that lets television shows, blogs, newspapers, celebrities, and other marketers to be able to…

QR codes help some smartphone shoppers to make their decisions and purchases

05/15/201205/15/2012 Jennifer Goula

A Nielsen study shows that mobile shopping comes in many different forms depending on the retailer. Nielsen has released the results of one of its latest consumer studies, which was geared toward understanding how smartphone owners use their devices to make purchases and the decisions surrounding them, such as their use of QR codes and other techniques and technologies. Though much of the information collected simply supported the findings of previous studies and predictions in the industry. What was especially notable, though, was not the fact that people were indeed…

Research suggests improvements for QR codes

01/10/201201/10/2012 Sam Lambert

The results of research recently released by Chadwick Martin Bailey (CMB) have determined that nearly 50 percent of smartphone owners who have devices capable of scanning QR codes have already done so at least once, and that among them, almost one in every five had followed up by making a purchase. These positive numbers are encouraging for marketers who have been including the barcodes in their mobile strategies, and for those who have been planning to do so in the near future. The research was performed by both CMB and…

Wikipedia launches new QR code project to document daily life in Monmouth, UK

01/02/2012 Stephanie Beck

Wikipedia has chosen the Welsh town of Monmouth in the UK for a new project that will make use of QR codes. The project will be named Monmothpedia and aims to document the life of the entire town. Several prominent locations, people and historic artifacts will be linked to a mobile Wikipedia page that can be accessed by scanning QR codes with a smart phone. Residents of the city will also take part in the project, as Wikipedia is tapping the populace for articles about life in the city. Each…

The future of QR codes lies with young, tech-minded consumers

08/19/2011 Stephen Vagus

Advertisers have taken to using QR codes to reach a broad audience. According to a new study from comScore, a digital business analysis firm, the codes may only be reaching a select few. A growing number of businesses have begun adopting the codes under the belief that they will be able to reach more consumers. While their efforts have, thus far, been met with success, comScore notes that the future of the codes rests with a very specific demographic. The report shows that the codes are most likely to reach…