Retailers should boost their mobile commerce efforts to maintain consumer interest

mobile commerce and NFC technology

Study shows merchants must focus on mobile shopping trends to survive. New research performed by Stibo Systems is indicating that if brands and retailers intend to continue into the future, they will need to keep up with the growing mobile commerce expectations held by their consumers. The mobile shopping trends report on the study showed that there has been an overall increase of 10 percent over the last year in the amount that consumers shop using their smartphones and tablets. This data was supported by another study performed by Gartner,…

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Moosejaw outdoor apparel and gear retailer offers mobile payment for purchases

Moosejaw Mobile Payments

Outdoor apparel and gear retailer, Moosejaw, has announced that customers can now make purchases from anywhere within its stores using mobile devices. This has been made possible through the use of Linea-pro, from Infinite Peripherals Inc. (IPC) in combination with the fourth generation devices of Apple iPod Touch in order to provide consumers with quick and convenient options for making purchases. According to the Moosejaw senior vice president of marketing and technology, Eoin Comerford, in a company press release, by using a one-dimensional or 2-dimensional barcode scanner and a magnetic…

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Australian retailers take a liking to QR-powered window shopping

Sportsgirl QR Code Virtual Storefront

Retailers in Australia have begun replacing the printed advertisements in store windows with large QR codes from the Active Display Group, a point-of-sale supplier. The group has been praised for its use of the codes in the country and is partly responsible for introducing the concept of “window shopping” to consumers. This concept is simple enough: Consumers with smart phones can purchase products simply by scanning a mobile barcode associated with a particular item. Retailers such as Sportsgirl, a company specializing in athletic gear for women, are making use of…

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Retalix Ltd. releases Mobile Shopper app set to bring consumers and retailers together

Mobile Shopping

Leading provider of innovative retailer services and software worldwide, Retalix, has just announced the release of its Retalix 10 Mobile Shopper, which is a new mobile app set that allows consumers to find and interact with their favorite stores and mobile retailer environments. This set of applications provides consumers with the ability to manage their wish lists and purchases while they’re in the store or at any other time, to find the nearest locations of a store, to obtain special offers, to find information and prices of available items, to…

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2012 will put the spotlight on Amazon, Nokia and Microsoft for mobile

Mobile Commerce Industry

According to the results of a survey performed by Chetan Sharma Consulting, a Washington-based firm, this year, it is predicted that the leaders in mobile will be taking significant steps forward as they attempt to take the lead from the top mobile operating system, Android. The predictions made from the data collected in the survey, called the “2012 Mobile Industry Predictions Survey”, were derived from the responses of about 150 industry insiders on the worldwide mailing list of the consulting firm. They also forecast that m-commerce and mobile payments will…

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