Outdoor apparel and gear retailer, Moosejaw, has announced that customers can now make purchases from anywhere within its stores using mobile devices.
This has been made possible through the use of Linea-pro, from Infinite Peripherals Inc. (IPC) in combination with the fourth generation devices of Apple iPod Touch in order to provide consumers with quick and convenient options for making purchases.
According to the Moosejaw senior vice president of marketing and technology, Eoin Comerford, in a company press release, by using a one-dimensional or 2-dimensional barcode scanner and a magnetic stripe reader to iPod Touch or iPhone, the Linea-pro – using Crossview POS software system at Moosejaw – turns the mobile device into a handheld point of sale that makes it possible to complete transactions more quickly with improved customer interaction, a better use of floor space, and greater conversion.
He explained that this new technology has allowed the company “to increase the speed of our customer service without additional staff or bulky POS machines, and the staff and customers love the experience.” He went onto state that they’d already experienced a unique new use of the Linea-pro when a customer made a purchase and then called the store back from the parking lot saying that she would like to buy another item but couldn’t leave her kids, so a company associate was able to run the item out to the car and ring her up there.
The Linea-pro works along with the mobile point of sale app, but can also conduct corporate communications and inventory operations, as well as connect to the Intranet and Internet.
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