Mall retailers use dressing rooms as marketing opportunity with QR codes – it may be the perfect fit!

QR Code Placement

Though it became quite common for mall retailers to place QR codes in their storefronts and windows throughout the holiday shopping season, some have also taken on a more unique strategy involving the use of the two dimensional barcodes located in the store fitting rooms. A Nellymoser report showed that this season, 7.2 percent of mall retailers incorporated the use of QR codes as an element of their overall strategy for mobile. This figure was compiled when the researchers went to over 700 different retail locations. They also discovered that…

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REI uses new interactive mobile campaign to help increase sales of winter products

Mobile Ads

REI, a retailer that specializes in outdoor gear and accessories, has started their interactive mobile ad campaign, which features media rich elements that permit consumers to purchase winter apparel with their devices, no matter what time it is or where they happen to be. The ads are being run on the mobile site for the Weather Channel, and were designed and executed by the BBDO Atlanta and Crisp Media creative agency, and the OMD Chicago media agency. According to the OMD Ignition Factory’s director, Pranav Pandit, the campaign has been…

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Research by Nellymoser shows 1 in 14 stores are using QR codes this holiday season

QR code

According to the results of a recent retail study performed by Nellymoser, Inc., a mobile marketing and technology company based in Massachusetts, 7.2 percent of mall retailers are using QR codes as a part of a larger mobile marketing campaign during the 2011 holiday shopping season. The research indicated that the majority of the retailers who are using QR codes are those geared toward teens and young adults for fashion, mobile electronics, and beauty products. More notable brands include AT&T, Verizon, T-Mobile, Best Buy, American Eagle, BCBG Max Azria, Forever…

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Tesco launches new campaign powered by augmented reality to bring savings to shoppers

QR codes and Augmented Reality Campaign for Tesco

Tesco, the UK’s largest grocery retail chain, is continuing their foray into the digital realm on the heels of their outdoor virtual grocery store in South Korea. The company has developed a new mobile application that will be used with their latest outdoor marketing campaign. The campaign, titled “Big Price Drop,” will encourage consumers to participate in lowering the price of more than 3,000 products sold at various locations in the Tesco chain. Consumers may find this particular campaign more engaging than what they may be used to because Tesco…

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Pedigree mobile campaign at Walmart uses QR codes to encourage shelter donations

QR Code Campaign

Throughout the month of September, Pedigree dog food has been running its mobile marketing program that uses QR codes printed on the packages of its dog food in order to drive donations and help customers to take advantage of the “Pets Love Walmart” campaign that will continue to run until the end of the month. For the full month, for each QR code that is scanned from the packages of dog food, Pedigree will donate a bowl of the food to dogs who are living in shelters. These 2D barcodes…

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