Oregon based winery, R. Stuart & Co., have launched their latest campaign that is making use of QR codes on their recently release Big Fire Pinot Gris wine. The codes, when scanned using a smart phone, will invite consumers to participate in the company’s “Me and My Big Fire” contest on YouTube. The contest was developed by Maria Stuart, co-owner of the winery, alongside marketing firm LynkSnap. The contest is calling for fans of the Big Fire wine brand to submit videos about their experiences with the wine. A sample…
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Will the new iQR Code take the spotlight?
QR codes have come a long way since they were created by Japan based Denso Wave – a subsidiary of Toyota – and they have established themselves as the primary tool for mobile marketing. Denso Wave first used the codes to keep track of inventory for Toyota and the codes have spread throughout Japan ever since. They are now used throughout the nation as a medium for just about anything. The codes have also been gaining a foothold in western society, finding their way to the sides of buildings, buses…
Read MorePromotional goods with QR Codes
MagiCubes, a promotional goods manufacture, recently added QR Codes to all their products as a way of attracting more customers, and for the current ones to be more actively involved. Developed by PTI Corporation, MagiCubes are 3D advertisements in the form of puzzles that come in various shapes. These images are in excellent graphics wherein they can be changed into various shapes. Some are in quite simple ones like cubes which can be iconic or 20 sided diamond while others have more creative signs such as beer and soda cans. These…
Read More3D Quick Response Future
Provision Interactive Technologies Inc., a developer of interactive 3D display technologies, has announced advancements made to its 3D holographic display platform by using QR codes. QR codes are used in a number of industries to create a dynamic environment for consumers using smart phones. They are able to scan the codes for detailed information or any variety of online content. Provision is the first 3D digital media company to utilize the barcode as part of its holographic displays. QR codes can contain an array of information. Scanning the codes can…
Read MoreIs there green in Dole’s new QR plug for salad promo
A joint effort from the Price Chopper market chain and Dole Food Co., is encouraging users of mobile devices to eat more salad. Last year, Dole planned a mail campaign that was tailored to engage both active and lapsed members of its loyalty program. The same time Dole was prepping their campaign, Price Chopper was approached with the idea of using QR codes with its own marketing campaigns. The two began working together and, in November, Price Chopper sent more than 40,000 postcards, each attributed with QR codes, on Dole’s…
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