QR Code Press

QR codes are placed under the spotlight by Columbia Marketing

12/18/201412/16/2014 Sam Lambert

Quick response codes are being applauded by marketers on an increasing basis, due to cost effectiveness. When it comes to use as a part of a mobile marketing strategy, QR codes have had a rough start, as marketers have struggled to be able to determine how exactly to get the most out of this very inexpensive method of adding virtually limitless digital content to print ads and product packaging. While many companies have seen considerable success with their barcodes, these results are inconsistent. The appeal for QR codes is considerable,…

Are QR codes past their prime?

11/19/201411/17/2014 Julie Campbell

A recent study on quick response codes has revealed that most people still see them as useful. Online mobile technology magazine, QR Code Press has released the results of a study that it had conducted throughout the first half of November, examining the usefulness of QR codes and investigating whether or not this type of 2D barcode has already had its moment in the sun and is now on its way out. The results of the research showed that consumers have many opinions about quick response codes, but overall they…

QR Code Detective: Does your campaign feature a barcode or a question mark?

07/25/201407/24/2014 Julie Campbell

Campaigns using quick response codes are becoming increasingly clever, but consumers often aren’t told about them. The potential of the QR code is limited only by the imagination of the people who implement them, but the fact remains that the barcode, itself, is little more than a black and white square to the human eye. A human-friendly message of some form must always accompany a quick response code. A few weeks ago, our investigators determined that a QR code is only useful if customers are informed that they should actually…

QR codes may not be doomed, study shows

07/14/201407/12/2014 L. Green

A new report published by Nielsen has found that consumers like to use in-store quick response codes. A recent technology news report released by Nielsen with regards to mobile payments has shown that people actually do like to use QR codes when it comes to purchasing things while in a brick and mortar shop. The study showed that mobile payments users have a preference for methods using quick response codes. In fact, nearly half of the participants in the Nielsen survey – that is, 45 percent of them, out of…

QR codes give Chinese historical buildings a high tech flair

07/10/201407/10/2014 L. Green

Bejing China QR Code usage mobile commerce

Visitors to the “Villa Community” located in Beijing’s Zuhui District near Hunan Road can scan the quick response codes. In Beijing, the area around Hunan Road in the Xuhui District called the “Villa Community” has now added a new feature using QR codes that is meant to provide visitors and locals, alike, with information about the historic buildings. To start, the quick response codes have been added to twenty historic buildings within the area. The QR codes can be scanned through the use of smartphones and they allow people to…