As shoppers head to their smartphone as a part of their shopping journey, quick response codes play a growing role. QR code usage has been taking off at a time when it had been expected to die off by many people in the tech industry. Its affordability and ease of use has made it highly appealing as a part of retail mobile marketing strategies. This claim is supported by research results put forward by Juniper Research. Juniper now forecasts that the QR code usage by consumers is only going to…
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QR code use is changing the young Chinese adult relationship with money
In fact, quick response codes are having an impact on this demographic’s social behaviors. A new theory published in the South China Morning Post suggested that QR code use is changing the way young adults in the country live their lives. It is, according to the report, altering the way young Chinese adults view money and it is even altering their social behaviors. Quick response codes have been central to many forms of mobile payment technologies in the country. In China, consumers use mobile payments fifty times more than shoppers…
Read MoreWill QR code use become commonplace for wedding gift giving?
The usage and application of quick response codes in China is continuing to explode. In China, the tradition of giving cash to newlyweds is a long one and QR code use is now bringing the practice into this century. For hundreds of years, cash was given in red envelopes, but that paper is being increasingly conserved through the use of black and white barcodes. QR codes are being used for a rapidly rising number of activities in China, and are now being invited to weddings. This QR code use is…
Read MoreQR code stickers give local museum an affordable tech upgrade
The Williamston Depot Museum is using quick response codes to share more local history. The Williamston Depot Museum in Michigan is using QR code stickers to help share more history stories with its visitors. The quick response codes are scanned with smartphones to open up a wealth of information about the city’s downtown Historical District. The project involves adding QR codes to about 38 buildings so visitors can learn more about their history. Each of the QR code stickers will be unique to the buildings they represent. This provides interested…
Read MoreFacebook Messenger QR codes could make the barcodes popular in the US
Quick response codes have become commonplace, but American companies and consumers are still iffy about them. Facebook announced the launch of several new features on its messaging app, including Messenger QR codes. With the addition of the quick response codes to the platform, it is more than likely that the black and white squares will experience a popularity boost in the United States. These QR codes were announced at the same time as she update to the M virtual assistant. In this one wave, Facebook has greatly expanded its capabilities…
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