QR code use continues to rise in Q2 2012

Mobile Commerce Statistics 2012

New statistics from NeoMedia show that the barcodes are still on their way up. A global QR code and mobile barcode management solutions pioneer, NeoMedia Technologies, Inc., has announced the results of their data analysis for the second quarter of 2012, drawing attention back to the increasing popularity of the codes worldwide. By the close of June, the NeoReader scanner app had been installed about 25 million times. Among those installations, 56 percent had been on android devices. The leading countries for the downloads were the United States, Spain, the…

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Report shows that consumers are apathetic towards QR codes

Mobile Marketing QR Codes

The future of QR codes seems somewhat bleak, according to a new study from Simpson Carpenter, a market research firm based in the UK. The results of the study show that consumers are apathetic to QR codes as a whole. These results clash with other studies that suggest otherwise as well as a growing number of companies that are adopting the barcodes. Researchers from Simpson Carpenter note that the codes themselves are not problematic; the issue lies with consumers that know nothing about them. The study shows that only 36%…

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New report in…QR code scanning off the grid!

Mobile Marketing Statistics

Earlier this year, mobile marketing pioneer Mobio Identity Systems, released a report that showed QR code scanning grew by a staggering 1,200% in the last six months of 2010. Mobio’s report spurred rabid adoption of the code from businesses seeking to establish themselves in the burgeoning mobile marketing industry. Their rise to fame in the U.S. is similar to what happened in Japan during the advent of mobile technology: QR codes are now becoming a staple of marketing and can be found just about anywhere. The momentum is not likely…

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U.S. Postal Service offering discounts for QR code usage

US Post Office QR Code Discount

Many in the mobile marketing industry believe that society is reaching a “critical mass” of smart phone use. This puts QR codes at the tipping point toward becoming a mainstream technology. Citing research from Mobio, a leader in QR code solutions for businesses around the world, which shows that QR code scanning increased by 1,200% in the last six months of 2010, more businesses are adopting the code as part of their marketing campaigns. QR has proven to be so popular that even the United States Postal Service is encouraging…

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New survey shows QR code usage on the rise

A new survey released by MGH Modern Marketing, a full service marketing agency, shows that enthusiasm for QR codes is at an all time high. The codes have displayed their prowess at content distribution since they began seeing extensive use in the U.S. nearly two years ago. Originally developed in Japan, few thought the codes would catch on like they have. Thanks to the widespread use of mobile devices, the codes are now becoming a cornerstone of marketing. MGH’s survey shows that 70% of smart phone users have used, or…

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