QR Code Press

QR codes to be the center of a new program from the Wisconsin Chamber of Commerce

09/03/201209/02/2012 L. Green

Local businesses will receive assistance in integrating these barcodes into their mcommerce strategies. Businesses will be able to receive a lesson in the use and implementation of QR codes from the Heart of Wisconsin Chamber of Commerce by attending an educational presentation that will run from 8am to 9am on September 27. The presentation about quick response codes will be located in Wisconsin Rapids, at 1120 Lincoln St. The co-sponsorship of this event is from Cellcom and from Element Mobile. The purpose is to help local businesses to make important…

Mobile marketing from Skycore now includes QR codes & social media

08/31/201208/31/2012 Jesse Collins

Users can now “like” something through simple scans and taps. Leading mobile marketing and mcommerce platform provider, Skycore, LLC., has just announced its new “Scan to Like” and “Tap to Like” smartphone advertising features that brands can use to encourage consumers to become fans at real world locations. The company, which is based in Boston, has been providing these platforms since 2003. The interface uses an appealing drag and drop style, which makes Skycore appealing to mobile marketing companies who want to quickly and easily add social action widgets, such…

QR codes are important mobile commerce and marketing time savers

08/22/201208/21/2012 Jennifer Goula

Scanning barcodes makes communication, engagement, and shopping faster and easier. Those little smartphone barcodes called QR codes are grabbing a great deal of attention from companies, marketers, and consumers alike, and while some people love them and others hate them, what can be said almost universally is that they have the potential to save a lot of time. These black and quite squares are popping up virtually everywhere, these days. They are commonly found on billboards, bulletin boards, business cards, bills and invoices, catalogs, magazines and newspapers, and product packages.…

QR codes used on tote bags as ad space

08/22/201208/21/2012 Julie Campbell

Young entrepreneurs from Singapore have come up with this marketing project. Four innovative students from the Design Entrepreneurship Center at Nanyang Polytechnic (NYP) in Singapore have come up with a new way to use QR codes to reach as many smartphone users as possible. This mobile commerce marketing effort uses a simple canvas tote bag for ad space. These totes feature space on the side where marketers can bring an engaging mobile commerce experience to anyone who sees the bag. All consumers need to do is use their smartphones to…

QR codes can still be cool when they’re properly designed

08/16/201208/15/2012 Stephanie Beck

With the right finesse, these barcodes can be made to be highly appealing. Though QR codes had a stretch of time in which they were seen as very cool, that seems to be fading, and now they’re just boring looking little black and white boxes with no real flair. It takes some strategy, but these barcodes can return to their position of glory. Just as old boxy fashions can be updated to suit the very latest clothing styles, so can QR codes be jazzed up to become more appealing than…