QR Code Press

QR code technology from QRwave makes significant impact on mobile commerce

08/13/201208/12/2012 Jennifer Goula

B2B is benefiting from the boost that this gives to the ordering process. QRwave is making a splash in the streamlining of the B2B ordering process by using its QR code technology in a combination of web service and a mobile commerce app. This allows authorized employees to place orders simply by scanning a barcode for the desired item. The mobile commerce QR code app is able to communicate with the existing ordering systems for user authentication, access to custom pricing, shipping and handling charges, and submitting orders to be…

QR codes should not be abused just because they aren’t expensive

08/09/201208/09/2012 Jennifer Goula

Low cost associated with mobile barcodes has its good and bad sides. The use of QR codes for mobile marketing and other purposes for bridging the gap between the real and digital worlds has become very popular due to their low cost, but this is producing both good and bad results. The success of quick response barcodes is based on the amount of engagement they provide users. These little black and white squares have become quite familiar among businesses and consumers alike. Their inexpensive nature for production and use makes…

QR codes heavily used by smartphone owners in the Philippines

08/08/201208/07/2012 Jorge Gonzalez

Mobile device users are regularly scanning these barcodes. Though QR codes have had a rough time trying to take off in the United States, smartphone users in the Philippines scan the barcodes on a regular basis. This is a large opportunity for mobile marketers and the developers of scanner apps. Garrett Gee is the CEO and co-founder of Scan Inc. The software designer and IT entrepreneur began the startup in Provo, Utah, and is now visiting the Philippines for a short stint. Though this is the first time that he…

QR codes can be highly practical when you know how to use them

08/07/201208/06/2012 L. Green

Though marketers continually debate their value, these barcodes can be very useful. This year has seen a massive use of QR codes by marketers, but consumers have been slow to catch on to what these digital barcodes are and how they can be used. While some say the technology’s time is up, others say it is just about to take off. The reason that there are so many marketers, brands, and companies still hanging on to the hope that QR codes will soon become commonly used among consumers, is that…

QR codes from IMI provide immediate information to consumers

08/03/201208/01/2012 L. Green

The barcodes displayed on ads offer faster, direct access to product info. Industrial Magnetics, Inc. (IMI) has unveiled its new product advertisements featuring QR codes that allow smartphone using consumers to rapidly obtain additional information about the company’s products by way of its website. The quick response barcodes are compatible with any smartphone or tablet device. By scanning the QR codes in the IMI ads, consumers are automatically directed to the relevant product page on the company website. It eliminates the need for the individual to have to type the…