Tag: qr code labels

Italian QR code stickers bring watermelons into mobile commerce

Stephanie Beck
watermelon

This quick response barcode fruit label provides consumers with a wealth of information. Malvasi Agostino, an Italian fruit producer, is adding QR code stickers to its baby watermelons called Cuoredolce, in an effort to provide consumers with more information about the product and encourage them to make more informed decisions. These barcodes can be scanned with smartphones to discover more about the fruit. The company is based in Poggio Rusco, whichis located in the Mantova, Italy area and produces a number of different watermelon varieties. It is the Cuoredolce baby…

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QR codes help boost wine sales with interactive mobile marketing tactics

Julie Campbell
QR Codes on Wine

Château Brown, a Pessac-Léognan grand cru, is now the most recent among many Bordeaux estates that are bringing QR codes into the mainstream for wine marketing, as it has added one of the two dimensional barcodes to its labels. Beyond the autumn 2012 bottles themselves, the QR codes are also being added advertising materials that are being distributed now; particularly for the Château Brown 2011 white and 2010 red. The goal of using this technology is to allow consumers to obtain quick and easy access to a great deal more…

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Permanent labels featuring QR codes becoming more popular amongst businesses

Stephen Vagus
QR code Stickers

As consumer continue to grow more aware of QR codes, some retailers are looking to use the codes on permanent labels for branding purposes. Permanent labels are a staple for retailers and are a good way to reinforce an emerging brand. QR codes can work well with permanent labels as the information embedded in the codes can be changed without having to alter the code itself. This allows companies to narrow their focus on a small number of codes while gaining all the benefits they have to offer. Nameplates for…

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German food labeling company sees great potential with QR Codes

John Montgallo

Dusseldorf, Germany, will be home to this year’s Interpack International Packaging Trade Fair. Bizerba, a leading provider of labeling solutions for the food industry, will be showcasing their new labeling systems at the event, which will feature QR code compatibility. As environmental and health issues begin to occupy the thoughts of consumers, more companies are looking to provide in depth information on their products to consumers. Many have found using QR codes an effective solution. “The experience of the past shows that more people ask about the exact origin of…

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Looking for your QR Code in something a little more sturdy?

Jorge Gonzalez

QR codes have become metallic. Metalcraft, a provider of personalized identification nameplates and labels, has announced that they will now be adding the codes to their products upon request. Metalcraft has serviced thousands of businesses throughout the country and is responding to growing demand that says companies must be more invested in mobile technology. To this end, the company is now offering its clients the ability to attribute their labels with QR codes to further engage an increasingly tech-savvy audience. “Our customers were beginning to ask about putting QR codes…

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