A new report has shown that when it comes to strain on consumers, this time of year beats out holiday purchases. Performance analytics company, Soasta, has now released the findings of the Soasta Back to School Shopping Report Card, which is an annual survey that examines various components of online and mobile shopping purchases. The focus of this survey was on the stressors for shoppers when shopping for the upcoming school year. What this online and mobile shopping research determined was that virtually all (91 percent) back to school shoppers…
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Mobile commerce is expected to rise by 33 percent in India, next year
In 2016, the Indian population is expected to take on smartphone based shopping with a vengeance. According to a recent study that has been published jointly by Grant Thornton and the Associated Chambers of Commerce and Industry of India, online purchases made over mobile commerce will break the 40 million mark by the close of next year. Comparatively speaking, the current level is believed to be around 30 million mobile device users. As a whole, the e-commerce market growth rate is expected to grow at a compound annual growth rate…
Read MoreM-commerce trends are drawing buyers
The many shopping trends currently taking off are sending shoppers to their smartphones to a rising degree. As consumers look toward digital resources to a rising extent, m-commerce is benefiting from those shopping behaviors as a growing number of them look to their smartphones and tablets to learn more about brands, products, and stores where they can make a purchase. They are using those gadgets to find out about where they can buy in person, on their PC, or over mobile. This shift in m-commerce use is making it increasingly…
Read MoreMobile commerce is growing in South Africa
Survey shows that consumers are participating in mobile commerce more readily in South Africa South Africa may be on the verge of a commerce boom powered by the mobile sector, according to a new survey from Ipsos. The country has become home to a thriving mobile commerce market, where the growing number of mobile shoppers have begun to have a major impact on the retail industry. The survey shows that consumers are becoming more interested in shopping online, both from personal computers and from their mobile devices. Consumers are using…
Read MoreMobile commerce reaches new heights globally
New report from Criteo shows that mobile shopping is more than just a passing fancy Criteo, a performance marketing technology firm, has released the latest edition of its Mobile Commerce Report. The report highlights the results seen in the mobile sector during the fourth quarter of 2014, showcasing emerging trends and addressing consumer shopping behavior. The report has found that mobile now accounts for a large portion of online transactions, especially in parts of the world where mobile technology penetration is high, such as the United States. Mobile now accounts…
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