QR Code Press

Large corporations add the mobile channel to marketing strategy

03/10/201203/10/2012 John Montgallo

CommerceTel has been making significant advances forward into mobile marketing, joining a large number of other corporations that have made a priority of taking large steps into the use of the channel, including Disney and Toyota Motors. Mobile marketing has already proven itself to be so powerful that some of the top global corporations, such as Nike, chose not to advertise at all in their traditional positions at the Super Bowl in 2012. A recent article in Fortune magazine explained that Nike has placed a significant focus on mobile marketing.…

Sitomic releases print ad tracking with QR code manager

03/09/201203/09/2012 Jennifer Goula

Sitomic.com has announced the launch of its QR Code Manager, which allows businesses to launch several QR code campaigns simultaneously and use them to collect visitor data from a number of different sources, making the successes of print ads much easier to track. Until now, it has been very challenging for marketers to obtain statistics from their print campaigns. However, the use of QR codes has made it far easier to measure the activity generated from those advertisements. The concept is that a unique QR code is created for every…

U.K. town of Reading to experience QR code and NFC pilot

03/08/201203/08/2012 L. Green

QR codes and NFC technology are now involved in the first British out-of-home (OOH) advertising pilot program that is occurring on a large scale in that country, involving 13 different brands in the entire city of Reading. Kinetic, an OOH media agency, has partnered with Zappit technology provider and JCDecaux in a pilot program of the use of advertising that uses QR codes and NFC technology. They chose the Berkshire county city of Reading because it is among the most tech-savvy populations in the country. Now, the campaign has covered…

Mobile solutions for the small to medium size business owner

03/07/201204/14/2014 Guest Post

Mobile Web use is exploding! With almost 1.2 billion mobile Web users in the world, there will be more mobile devices browsing the Web than computers very soon. 50% of all local searches are already done from a mobile device. This growing trend makes it essential for small-medium businesses to have a mobile-friendly website and a mobile marketing strategy in place. Mobile-friendly websites benefit customers, and in turn the businesses. Roveb is a growing startup working on mobile Web technology, that’s helping small-medium businesses to engage their mobile users, increase…

Johnny Rockets’ launches new QR coded marketing campaign

03/06/2012 Stephen Vagus

Restaurant chain Johnny Rockets’ has launched a new marketing campaign that uses QR codes to reach out to tech-savvy consumers. The company has some big plans for using the codes after the campaign has run its course. Johnny Rockets’ is looking to build an online customer database that will help the company distribute discounts and special promotional incentives and information. The database is to be called the Rocket e-Club and will be one of the company’s first major mobile marketing and commerce initiatives. Johnny Rockets’ QR codes are to appear…