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Mobile commerce audience in Europe is expanding

10/25/201310/21/2013 Stephen Vagus

Mobile commerce shows signs of growth throughout Europe Mobile commerce is beginning to show signs of healthy growth throughout Europe. Many consumers in Europe have become heavily reliant on their smartphones and tablets, and these devices play a significant role in their daily lives. A new report from leading research firm comScore shows that the European mobile retail audience is showing signs of exponential growth as consumers begin to look for more efficient alternatives to traditional payment platforms. comScore sheds light on promising trends According to comScore, the European mobile…

Mobile commerce research identifies behaviors of the wealthy

10/24/201310/21/2013 Jesse Collins

A new study from eMarketer has revealed that affluent individuals have specific smartphone based shopping habits. eMarketer has released the result of an in depth analysis of the direction that mobile commerce is taking and, in doing so, it has revealed a considerable amount of insight that pertains specifically to consumers who are among the most affluent. This data, which has been released for free by the firm, is drawing a sizeable amount of attention. The data that that was revealed through the mobile commerce research provided a number of…

Mobile commerce is growing in Spain

10/18/201310/15/2013 John Montgallo

It is the younger generations that are starting to send the trend upward within that European country. According to the latest data, mobile commerce is staking off among the younger population in Spain, but at the same time, reports are showing that this demographic has also included themselves among the people who habitually “showroom”. Showrooming has brick and mortar stores worried about whether or not they can remain competitive. The behavior called showrooming occurs when a consumer heads to a brick and mortar store in order to have a look…

Mobile commerce has grown 24 percent in a year

10/09/201310/09/2013 L. Green

The data from a recent survey has revealed that spending is increasing rapidly over smartphones and tablets. According to the results of a recent study, consumers continue to love everything about their mobile devices and are using them on an increasing basis as a part of their overall shopping experiences through mobile commerce. Consumers are using their smartphones to help them to interact with their favorite retailers. This, according to a mobile commerce report that was recently released in a partnership between the Partnering Group and comScore. What it revealed…

Consumers ready for a new generation of mobile commerce

10/02/201309/28/2013 Stephen Vagus

Mobile commerce is making progress with consumers around the world SAP AG, a leading enterprise software company, has released a new study that suggests consumers are ready to embrace a new generation of mobile commerce services. The study was conducted in 17 countries and found that eight out of 10 consumers are asking for more mobile interactions with financial service firms, telecommunications companies, retailers, utilities, and other businesses. Mobile payments have become one of the most favored forms of commerce among these consumers, many of whom claim that making payments…