Mobile commerce gains leap ahead to record 80 percent adoption rate

mobile commerce gains - woman using mobile phone

New Ipsos data shows that 4 out of 5 people around the world use smartphones in order to shop. Consumers are now shopping on their smartphones, leading to mobile commerce gains the world has never seen before, revealed a study conducted by Ipsos and commissioned by PayPal. At the same time that consumers are shopping on these devices, they remain concerned about security. The poll involved the participation of 22,000 consumers around the world. It examined mobile commerce gains across all age groups. This research found that 80 percent of…

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In-store mobile commerce gives retailers a boost

in-store Mobile commerce shopping line

Though shopping over smartphones is often measured in sales, the influence the devices have is broader than that. Though shopping over smartphones has been seen as a very important measure of the impact that these devices are having on sales, research is starting to be able to hint at the influence that the technology is having when it comes to in-store commerce, as well. Retailers are still benefiting from the marketing to smartphone and tablet carriers even when purchases are not made over that channel. Research is showing that smartphones…

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Tablet commerce is becoming a beloved shopping experience

Tablet Commerce

Consumers not only prefer these devices but are using them entirely differently than their smartphones. Though consumer behavior over smartphone and tablet commerce has already started to be seen as quite different when it comes to the way that they use the devices for retail shopping, recent statistics are starting to provide greater insight into those differences. People who use the larger of the two small screens have very distinct shopping behaviors. When it comes to tablet commerce, BI Intelligence has reported that users are more likely to do a…

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Internet speed has a major influence on mobile commerce

mobile commerce internet speed

Mobile Internet gaining more attention in Europe Mobile commerce has been gaining ground throughout Europe, but its adoption may be being slowed by slow Internet connections. Many people have come to rely on their mobile Internet connection, so much so that any device that cannot connect to the Internet is typically ignored by consumers. Exposure to the Internet and the convenience it can offer to the world of commerce has lead to a dramatic rise in the demand for comprehensive mobile commerce services. The problem, however, is that these services…

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Mobile commerce in the United States to grow over 32 percent in 3 years

Mobile Commerce U.S. and Worldwide

According to a recent study, the size of the American market is set to experience a very healthy growth. As a result of the rising adoption of smartphones and a growing demand to be able to purchase products online, the American mobile commerce marketplace is predicted to rise at a compound annual growth rate (CAGR) of 32.38 percent by the close of 2016. Smartphone device adoption in the U.S. is occurring at a very rapid rate and people are using them to shop. In fact, the United States is among…

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