The latest poll has shown that shoppers are not satisfied with what buying on smartphones has to offer. According to the results of a survey that has just been released, the majority of consumers are displeased with the experience that they are receiving when they are using mobile commerce. The survey involved the participation of over 2,000 smartphone and tablet using shoppers. The Skava survey was conducted by Harris Interactive. It indicated that an overwhelming 88 percent of consumers had an unpleasant mobile commerce experience, and that among them, 30…
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Mobile commerce is failing to impress everyone
Some consumers are less than pleased with the current experience that is being provided for their smartphones. A recent study has shown that while consumers are increasingly expecting to be able to use mobile commerce as a part of their cross channel shopping experience, many are failing to have their expectations met by their favorite retailers. The research shows that retailers are often letting their customers down over this channel. The research was conducted by Accenture, which discovered that though about 90 percent of consumers feel that they should be…
Read MoreMcommerce satisfaction is best achieved by Amazon
A recent survey showed that the online retailer has the best smartphone shopping and service model. The results of a customer satisfaction survey performed by ForeSee Results, a market research firm, Amazon is creating the mcommerce experience that produces the highest degree of customer satisfaction. The study included a survey of 6,200 mobile consumers over the holiday season of 2012. This survey looked into the customer satisfaction levels provided by 25 of the top mcommerce websites. It was Amazon that led the pack after having achieved a score of 85…
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