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Mobile commerce is becoming an important part of online shopping

05/02/201305/01/2013 Jennifer Goula

A commentary from Turner Investments has shown that smartphones are growing in importance when people shop. Consumer analysts from Turner Investments have reported that mobile commerce is becoming increasingly important as an element of overall shopping online and that companies that optimize and take part in the smartphone and tablet friendly experience could benefit from this effort. Consumers are increasingly using smartphones and tablets to browse their favorite stores. The latest Turner Investments Sector Focus commentary has revealed that some consumer companies are looking to take advantage of what mobile…

Mobile commerce adoption to increase by 73 percent in the Netherlands

05/01/201304/29/2013 John Montgallo

This indicator means that the number of users will have risen to 1.7 million, last year. The revenues generated through mobile commerce in the Netherlands increased in the second half of 2012, to bring them to €310 million, which represents a considerable level of growth. This, according to the latest results that were issued by a market monitoring firm. The mobile commerce Monitor released by Thuiswinkel for 2012-2 revealed these statistics. This has shown that over 2012, the country saw a sizeable amount of growth in the number of consumers…

Mobile commerce study shows massive growth

04/25/201304/23/2013 Jennifer Goula

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A new study conducted in the United Kingdom has shown that the smartphone shopping trend is expanding rapidly. Mobile commerce is rapidly making its mark on the world and the results of the latest study conducted in the United Kingdom have suggested that if companies fail to accept this fact and keep up with the demands of technology, they could rapidly be left behind by their competition. The popularity of smartphones has made this channel available and used by a very rapidly growing consumer base. Gartner research has now shown…

Mobile commerce and search are headed in the right direction

04/24/201304/22/2013 John Montgallo

After observing data over the last consecutive quarters, it is clear that money will be directed to smartphone shopping. Following the release of data from The Search Agency, the report on the topic suggests that there will be an increase in mobile commerce spending as retail and search experience a considerable push over that channel. The study showed that there has been strong growth in every sector throughout this year’s first quarter. The data that was released in the report indicated that, year over year, the mobile commerce spending for…

Mobile commerce is failing to impress everyone

04/18/201304/17/2013 Jennifer Goula

Some consumers are less than pleased with the current experience that is being provided for their smartphones. A recent study has shown that while consumers are increasingly expecting to be able to use mobile commerce as a part of their cross channel shopping experience, many are failing to have their expectations met by their favorite retailers. The research shows that retailers are often letting their customers down over this channel. The research was conducted by Accenture, which discovered that though about 90 percent of consumers feel that they should be…