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Mobile commerce consumer confidence is rapidly increasing

10/15/201210/15/2012 Sam Lambert

This willingness for smartphone users to embrace the technology will generate a growth of 50 percent. According to Juniper Research, consumers are embracing mobile commerce at a much faster rate than they accepted the standard web for purchasing products back in the 1990s. It has been suggested that it is supply and not demand that is holding the marketplace back. The research firm has indicated that the number of people who are buying physical goods through m-commerce channels will increase from this year’s 393 million to a tremendous 580 million…

M-commerce in the U.S. led by the largest players in the marketplace

09/30/201209/29/2012 Jennifer Goula

Mobile sales growth is expected to reach a rate of 99 percent before the completion of 2012. American sales in m-commerce are expected to increase by 99 percent this year, to reach almost $21 billion from having been at a level of $10.50 billion last year. That said, it is the retail, travel, and ticket companies are the areas that lead this marketplace. According to Mobile 400 prediction data, the top 10 companies will be responsible for a full 39 percent of all of the m-commerce sales in the country.…

Mcommerce data from SAP shows large revenue potential for businesses

09/21/201209/21/2012 L. Green

Augmented Reality Technology Global Mcommerce Growth

The channel shows tremendous opportunity for sales, marketing, and payments worldwide. According to SAP, mcommerce adoption is already rapidly increasing among businesses on a local and worldwide level, and this is opening up valuable new lines of revenue. Gartner states that Africa and Asia-Pacific regions will make up 60 percent of mobile payments by 2016. At the same time, the Philippines is becoming a prime example of a country that has already highly embraced mcommerce, and the opportunities that it can offer. That nation has illustrated the growth potential for…

Investments into mobile marketing in the near future

09/04/2011 Sam Lambert

Hubspot has released data that has shown that among business people, 78 percent use their mobile devices to check their emails, meaning that this is a sizeable opportunity for marketers. In fact, the popularity of mobile marketing has taken a significant bite out of the importance of more traditional forms of advertising such as newspaper ads and billboards. According to TechFlash, businesses have an overall preference for contacting their target market through their smartphones and tablets. A study performed by Borrell Associates looked into the various factors involved in mobile…

Market research company predicts mobile commerce to reach $31 billion in 5 years

06/21/2011 John Montgallo

Forrester Research, a market research company based in Cambridge, MA, released a report that outlined the results of a detailed study of the increase in the mobile device and Smartphone market, and the significance of that intensification with regards to shopping by way of mobile devices. The report explained that regardless of an augmentation of the popularity of both Smartphone and mobile devices, which has been occurring at an exponential rate, consumers have not yet fully accepted the idea of shopping by way of those devices. The Forrester study results…