Tag: google mobile payments

Mobile payment isn’t being adopted as quickly as originally anticipated

John Montgallo
Mobile Payments

Though many major international companies such as Google, banks, payment processors, and retailers such as Toys R Us and Gap, are working together to offer customers the ability to use their mobile devices to pay for their purchases, a recent KPMG study is showing that it will still be another few years before the payment method truly goes mainstream. In fact, the study’s results indicate that only 23 percent of consumers are currently willing to use their smartphones to complete a payment transaction instead of cash, credit, or debit. Within…

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Google to bring mobile wallet application to the UK in 2012

Stephen Vagus
Mobile Wallets

Technology powerhouse Google has announced that it will be bringing its NFC powered mobile wallet technology to the UK in 2012. The company released its much anticipated Google Wallet application earlier this year. The app can turn any Android, NFC-enabled smart phone into a mobile payment device. Google has been investing heavily in promoting NFC technology recently, hoping to expand the reach of the growing mobile commerce industry. Mobile commerce has gained a foothold in the UK, but there are currently few mobile applications capable of allowing consumers to make…

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Smart phone hack brings Google Wallet to Galaxy Nexus

John Montgallo
Google Wallet

Earlier this month, Verizon wireless announced that it would not be supporting Google’s ambitious mobile wallet program. The telecommunications company’s new Galaxy Nexus smart phone is one of the first mobile devices to be able to interface with NFC technology, which allows phones to double as payment devices. Google has invested heavily in NFC technology in order to establish its presence in the industry of mobile commerce, but the company has been finding staunch opposition from amongst competitors. Technology, however, often succumbs to the whims of enterprising individuals who are…

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ABI Research shows that NFC-based mobile marketing is valued at $300 million

Stephanie Beck
NFC technology Tags

ABI Research, a market research firm, has released a new report suggesting that mobile marketing tactics focused on in-store messaging and sales tags is currently worth $300 million. The report shows that the value of mobile marketing is on the rise as more NFC-enabled mobile devices enter the commercial market. With NFC chips finding their way into more marketing materials, such as posters and pamphlets, companies adopting mobile marketing strategies may be on the verge of a major breakthrough in terms of consumer engagement. Several companies, including Google and Nokia,…

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European Union debates mobile payment regulations as more industry giants take part

Julie Campbell
Mobile-Commerce

Regulators in the European Union may choose to stimulate payments using mobile devices as those in other areas face struggles with services that are currently drawing the participation of industry leaders such as Apple Inc., Google Inc., and Visa Inc. According to a document produced by the European Commission that looks into perspectives for future industry regulations, the region doesn’t yet have a “concrete European framework” in place for systems that provide customers with the ability to buy products and services using their mobile phones. The document stated that “As…

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