Predicted Apple and Google Wallet will pressure MNOs into heavy mobile payment rivalry

Mobile Commerce

Mobile wallets are at our doorstep, and though mobile network operators (MNOs) will be offering most of the mobile wallets based on NFC, from 2012 to 2016, their massive slice of the market will begin to decrease in size as Apple and Google start to draw their own loyal users. According to ABI Research senior analyst for mobile commerce and NFC, Mark Beccue, by the end of 2012’s fourth quarter, “Google will prove that Google Wallet is a hit with consumers. By 2014, we will see Google Wallets supported alongside…

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Google Wallet takes over for Google Checkout

Google Wallet

Google has decided that it wants a single payment platform for both merchants and consumers. Consumers checking out from a mobile commerce website are now provided with the opportunity to use the new payment method. The Google Checkout service is now having its name changed to Google Wallet, so that there is only a single brand being used for customers who are shopping with merchants who accept online payments. Google Wallet is the new service provided by the company that is designed to allow mobile payment transactions to be completed…

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Google Wallet to give consumers spending money to drive use of mobile payments

Google Wallet

Google Wallet has announced that it will be giving consumers $10 to spend through its new NFC mobile payment service in the hopes to encourage its use, as it has – so far – had a slow start. According to the official blog of the company, “We’re excited to give you a chance to try out Google Wallet and experience paying with a mobile phone.” Google aims to offer this opportunity to customers at select retailers in five American cities ahead of the holiday season. Those cities are: Los Angeles,…

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Citigroup encourages banks to invest in various NFC projects to help promote mobile commerce

Mobile Payments

With more banks and other financial institutions throwing support behind NFC technology, the coming shift toward mobile-based commerce seems inevitable. While the concept of paying for everything with a smart phone has yet to win the hearts of consumers, Citigroup Inc, a multinational financial services corporation, is encouraging more companies to invest in NFC-powered mobile wallets that will make mobile commerce possible. The company asserts that consumers will choose whatever platform they are most comfortable with and believes that financial institutions should participate in as many mobile wallet projects as…

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Isis and Google clash for supremacy of the mobile commerce industry

Mobile Commerce Industry

With the launch of Google’s much hyped Google Wallet mobile payment platform, the tech-giant may be confronted with some stiff opposition. Isis, a coalition of telecommunications companies that are bent ruling the mobile commerce industry, continues to gain momentum amongst financial service companies upon whom the fate of mobile payments rests. The companies behind Isis—Verizon Wireless, AT&T and T-Mobile – recently invested more than $100 million into the project in the hopes of expanding the reach of the platform. The investment seems to be paying off as a number of…

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