QR Code Press

New analytic platform for QR codes and other mobile barcodes could become a useful tool for small businesses

10/19/201110/20/2011 John Montgallo

Codeascope, a new mobile barcode startup, has announced the launch of its first analytics and management platform. The platform allows users to create a variety of barcode and other datamatrix tags. The creators of the platform have put emphasis on QR codes, as they are becoming quite popular in the marketing world. The thing that sets Codeascope apart from other analytic and management tools is that it is completely free, allowing users from all walks of life and industry to make use of QR codes and track their performance. Since…

QR codes show up in small town in Michigan where few people know what the codes are

09/09/201109/09/2011 Stephen Vagus

When a small business adopts QR codes for their marketing efforts they tend to attract a lot of attention, especially if that business is in a small town. Such is the case in St. Joseph, Michigan, where Richard Daly, owner of a local theater, has plastered a large QR code on a billboard. While QR codes have proven successful in a variety of marketing campaigns, Daly’s code has been met with a vast amount of uncertainty. The problem lies in the fact that most residents of St. Joseph have never…

Nokia seeks to dethrone QR codes, but the expense of NFC technology may prove that effort futile

09/05/2011 Stephen Vagus

Despite the growing popularity QR codes have been attaining amongst consumers, the barcodes are losing favor with some companies. Nokia, one of the world’s leading telecommunications companies, is now branding the codes as obsolete. The company has been investing heavily into NFC technology, which allows smart phones and other mobile devices to interact with each other via wireless signals. With Nokia casting aside QR codes, it may signal a major shift in the world of mobile technology is coming. Nokia’s favor of NFC technology stems from the role they play…

The right moves for small businesses using mobile marketing

09/02/2011 Jorge Gonzalez

Mobile ads study Marketing app downloads

The majority of small businesses are recognizing the fact that if they want to exist, internet marketing is an absolute must, and this doesn’t stop at a web presence through a site. The world has gone mobile, and small businesses need to keep up with that technology in order to remain alive. Social media has become a necessity for any small business that wants to establish a connection with its customers. Though the features and tools are changing on a regular basis, the purpose of the effort remains the same:…

Location is as important to mobile marketing as it is to real estate

08/30/2011 Stephanie Beck

Mobile devices have made location and its context important to mobile marketing for the first time ever. Mobile marketers are being advised to consider the location of their audience and to attempt to anticipate their movements in order to be able to create the mobile experience with the maximum possible potential. The internet for desktop and laptop computers, and television have not provided a platform that is adequately portable that precise location would have the impact that it has through the use of smartphones and tablet devices. Mobile devices make…