Report highlights some of the pitfalls in QR code use that could break marketing campaigns

QR Codes

Though QR codes have been used extensively in Japan, many companies using the codes in the U.S. have yet to follow the examples set by the Eastern market. Many of the businesses and marketers using the codes do so as a way to quickly engage consumers. This instant-satisfaction treatment has proven successful, to an extent, but marketers could see much better results by avoiding simple pitfalls. The Mobile Marketing Association has released a new report detailing some of the problems facing the use of QR codes. The report offers up…

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QR codes may collapse beneath the weight of augmented reality

QR Codes check in

QR codes have had a very lucrative year. More companies are beginning to realize the importance of mobile marketing and the codes have proven to be one of the best ways to engage mobile consumers. The codes have been used into a number of industries, including music, entertainment and fashion, and are becoming increasingly popular amongst jobseekers. QR codes may be a staple of mobile marketing now, but that may change next year as more companies begin investing in augmented reality technology. Augmented reality has been gaining momentum in the…

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Mobile Marketer gives Hipcricket top service provider title

Mobile Marketing

Mobile Marketer, one of the top news organizations in mobile media, marketing, and commerce, has honored Hipcricket – a company from Augme Technologies, Inc., by naming it the 2011 “Mobile Service Provider of the Year.” Every year, the Mobile Marketer publication hands out its annual awards to organizations that have shown “outstanding work that moved the mobile needle for brands and marketers.” Also recognized by the publication this year, was a client of Hipcricket, Macy’s. It was named the “Mobile Marketer of the Year” for 2011. Mobile Marketer applauded Hipcricket…

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iLoop Mobile joins Google GoMo to offer solutions and services for the mobile web

Google News

Mobile marketing services and solutions industry leader, iLoop Mobile, has announced that it has partnered with Google GoMo in order to provide companies with superior options, resources, and tools that will allow them to “go mobile” and take advantage of marketing for the mobile environment. The GoMo initiative by Google is one that is designed to assist companies to communicate with consumers by way of their mobile devices. There are a number of different services provided by GoMo, as well as industry resources and information that will make it easier…

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AT&T provides small and medium companies with mobile multimedia marketing solution

AT&T mobile security technology news

AT&T is offering small and medium businesses a new Messaging Toolkit, which allows them to offer their customers real-time special offers, promotions, and product updates that can help them to bring their companies to the next level. The toolkit gives these companies the opportunity to take advantage of multimedia mobile marketing solutions in a do-it-yourself format which can be accessed from a web-based cloud platform that is simple for them to use. The Messaging Toolkit by AT&T has everything that a small or medium size business needs to implement a…

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